We have all seen the upcoming predicted fashion trends for 2023, but what about lingerie? Much like fashion, the trends within the underwear market are ever changing and adapting to the world of working from home and body confidence.
Since the start of COVID-19 and lockdown in 2020, lingerie brands have considered comfort a lot more into their designs. After three years, we are starting to see sexier, lacier underwire bras which we decided to ditch when staying at home was the norm.
Comfort
The rise of popularity with comfortable, wire free bras means that once again, comfort is one of the trends of 2023. Many brands have created comfortable, supportive bras without compromising on style. Wacoal is one of the many brands which have created sexy, practical bras and bralettes made for everyday wear. The Wacoal Lace Affair Wire Free Bra in Black Graphite is a great allrounder for comfort.
Florals
As with spring every year, florals come into trend and there is no difference for 2023. A floral, lace bra is a staple in most underwear drawers. Choosing a timeless floral bra or lingerie set will always stay in fashion and flatter every bust size. The Fantasie Aurelia Underwire Balconette Bra combines support and luxury with its opaque printed balconette design.
Colour
Over the past few years, dopamine dressing has become a yearly trend. From baby, powder pinks to light yellow hues and sky blues, we are expected to see a rise in popularity within the colour and texture designs of bras this spring. The Freya Fancies Underwire Plunge Bra in Petal is the perfect mix of cute and flirty with the light pink tone and lace detail.
Underwear as outerwear
Bras and lace bodies being worn as outerwear has been around for a couple of years and it looks like it will only continue. Wearing open blazers with lace details turns office chic into a day-to-night ensemble. A classic sheer black lace bra like the Panache Loretta Plunge from Bras and Honey is a great underwear as outerwear option.
Sustainability
As underwear cannot be donated or resold, you can imagine how much yearly waste there is in the lingerie industry. It is estimated that there are 19 million bras which end up in UK landfills every year. Choosing a brand which uses recycled materials and ethically sourced materials is definitely affecting consumer buying decisions and a trend which we will see in the upcoming years. Brands such as Fruity Booty and Lounge Underwear are known for their stunning, sustainable underwear which are size inclusive and offer a wide range of styles and colours.