Email marketing is the best way to stay connected with your customers and build relationships. It’s also a digital marketing strategy with the highest return on investment (ROI).
However, many companies don’t pay that much attention to their email campaigns since they require quite a bit of work. You need to build out an email list, manage it, and create quality content that will resonate with your audience.
And while email marketing does require work, if done correctly, it can become the most valuable tool in your marketing arsenal. So, let’s see what are some easy, but effective ways to make your campaigns more successful.
Check Your Lists
Starting with the easiest thing you can do to improve your email campaign’s performance – check your lists. Use a tool like an email checker to ensure all of your contacts are valid. People change their emails for various reasons, and you might be emailing into the emptiness.
You should also go through your list and identify people who haven’t engaged with your emails for about six months. Send them a reactivation campaign, asking them to subscribe again. If they do – perfect. If they don’t – even better. These are the people who haven’t been interested in your brand in a while, and removing them from your list is a quick way to increase your open and click-through rates.
Never Stop Testing and Optimizing
Depending on the tool you’re using to send your campaigns, you might be able to A/B test subject lines, previews, email content, visuals, and call-to-actions (CTAs). Use this option religiously. Try different subject lines until you find the one that works best for your audience.
You should also segment your lists. The way you do this will depend on the type of business you’re running. But, you can segment by age, gender, location, engagement, interests, etc. Segmenting will allow you to send highly targeted campaigns to different audiences, which will help you get a higher success rate for your emails.
Keep the Typos Out of Your Emails
It’s easy to overlook the subject line and preview text, especially if you’re the writer and the editor. So, use tools that can spellcheck. You can also share the content with some of your coworkers who might not be writers. It’s always better to have another set of eyes look at an email before you click the send button.
Your From Label Should Be Clear
Ensure that your front line isn’t just your email address. You can either use your company’s name (e.g. XYZ), your name paired with from XYZ (e.g. Tom from XYZ), or the combination of your department’s name and company name (e.g. XYZ Support).
From labels let customers know who is emailing them from the get-go, and over time they’ll start recognizing your name among all the other emails they receive. Stay consistent with your labeling, and you’ll increase the chances of engagement.
That wasn’t that hard, was it? It might seem simple or like you’re not doing enough. These four easy tips won’t take up much of your time, but they can have immense effects on your email marketing campaigns.