There’s no doubt that explainer videos are a game-changer when it comes to engaging audiences and introducing your unique offerings to them, no matter what type of product or service you’re selling.
Today, 69 percent of people prefer viewing video content rather than reading lengthy instructions or manuals to learn more about a product or service.
Businesses also frequently employ explainer videos to promote their products and services efficiently in the market. In fact, video marketers have generated 66% more qualified leads each year than those who overlook this new marketing tactic.
So buckle up because we’re about to reveal our top five best practices for making an outstanding explainer video!
You can either look for the best explainer video companies or do it yourself. That’s your call!
But if you’re planning to do it on your own, then you’ve landed in the right place.
This brief guide is also valuable for people who want to hire a professional video production business to produce their videos.’
So without further ado, here we go.
What is an Explainer Video?
If you want to demonstrate to potential consumers what your brand is all about and why they should care to listen to you, you need an explainer video.
Explainer videos are used in a variety of ways depending on your brand’s goals and style.
No matter which explainer video style you use, your ultimate aim is to address the concern of the audience –“What’s in it for me?”.
There are various types of explainer videos. Below we have listed down some of the most popular ones:
- Whiteboard explainer video
- Live-action explainer video
- Animated explainer video
Benefits of using explainer videos
Making an explainer video to introduce or demonstrate any product or service is not often on the radar of many businesses. If you’re one of these, you must learn about the benefits of making explainer videos for your audience.
Let’s brief you about them.
Improves your conversion rate
When it comes to making purchasing decisions, more than 80 percent of individuals prefer to view videos. This results in people developing a preference for the product or service once they’ve learned more about it via the process.
Because explainer videos are more user-friendly, they have become increasingly popular as a source of entertainment for consumers.
As a result, a dedicated video marketing budget has become the industry standard in order to produce economic marketing videos.
Give your brand a professional image
As a matter of fact, it’s not necessary to have outclassed web designing skills to create an engaging website.
However, a professional-looking website is not enough to create a professional image of your brand.
An explainer video is an excellent marketing tactic to build a positive perception of your brand among your targeted audience.
Basically, an explainer video sends a positive message to your audience that your brand is trustworthy, reliable, and ready to take up big and small projects happily.
An explainer video has the competence to explain the vision and goals of your company.
Ultimately, you appear to have a thorough understanding of your product or service’s mechanics.
A better communication medium
Explainer videos’ communicative nature is something as a company you can rely on. Creating explainer videos will keep your audience in the constant cycle of learning.
Moreover, it has the potential to reduce the cost of marketing research in the long term.
Large corporations spend millions of dollars on Research and Development that can be avoided, even if it’s not an issue for small enterprises.
Best practices for creating explainer videos
You must be wondering what makes a good and engaging explainer video.
Well, if you’re thinking of creating a killer explainer video, you need to hire some of the best video explainer companies; that’s not true.
You can do it on your own. All you need is to follow the steps below:
Learn about your target audienc
It’s easy to get sucked into promoting your product’s or service’s qualities. But keep in mind that you’re not creating this video for your teammates or yourself.
You need to demonstrate to your target audience how your product or service may assist them in solving issues or making their lives simpler rather than merely describing how fantastic it is.
Take a look at some of the critical questions to need to ask yourself before jumping on the bandwagon:
- Who is your target audience?
- What are the pain points of your audience?
- How can you address the audience and help them?
- What else do you want them to do?
Take a strong start
Starting your script with a strong statement addressing the pain points helps your audience identify your brand message right off the bat.
Drive your audience in the right direction by addressing them directly. You can use words like ‘you’ and ‘your’ at the beginning of your video.
Keep it sweet and short
Even though you don’t want your explainer video to be boring, its primary function is to educate, not entertain. Your video should not exceed two minutes in length or even less if it is a basic topic.
People are more prone to forget if they receive too much information at once. If you want to keep your audience engaged, stick to just one or two main points, and don’t forget to include a strong call to action at the conclusion.
Create a kick-ass script for video
Keep your audience’s wants and requirements in mind when you are telling a compelling tale.
Before you get carried away in the excitement, remember the effectiveness of an explainer video is determined by its narrative (the script).
Ensure to answer all the questions we have listed above, including the one golden question all marketers must respond to from a potential customer’s perspective: “What is in it for me?” or “Why should I care?”.
It’s a great idea to ask someone who doesn’t really understand your brand to go through your script.
It will guarantee that you aren’t making any assumptions that can confuse your audience when explaining.
Choose a strong voice for narration
Consider the type of voice that would be most appropriate for your video.
To understand how narration styles can make a difference take a look at an ad for a monster truck rally.
Now compare such ads to credit card commercials narrated by Morgan Freeman broadcasted during the Olympics.
Both have powerful masculine voices, yet their vibes couldn’t be farther apart.
Consider whether your script needs a heavy masculine voice or a sweet female voice. How old is the person’s voice? In what way? The voice you use doesn’t have to match the demographics of your target audience, but it should be one that they find appealing and understandable.
In a nutshell
To recapitulate, making an explainer video to promote your business is a top-notch idea. All you need is to know your audience and come up with a highly effective idea.
If you’re planning to jump on the bandwagon, we hope these practices will help you create a killer explainer video for your business that will stand out in the market.