Running a pet boarding or dog daycare in Etobicoke or other areas requires effective marketing plans. Whether traditional or digital, marketing will always play an essential role in growing your pet-related business. This is not to say that marketing your pet care business will be seamless. However, you can achieve business growth when you are consistent, perceptive, organized, and resourceful.
Marketing can be a costly and demanding activity. Then again, making your business known to your customers is vital, especially when people immediately turn to the Internet to gather business information. Unless you market your products and services, nobody will know about them, and you might as well be blindly operating.
Similarly, there’s so much more to marketing than simple advertising. It’s about wanting people to use your services and see and get value from them. It’s also about proving to them what makes your dog daycare business better than your competitors, what makes your advertising and marketing approaches unique, and what services your customers can access nowhere else than your facility.
Do you own a dog daycare establishment and want to market it effectively to attract pet owners online and in person? We’ve got you covered. The following marketing tips will help you capture the attention of your dog care business customers and hopefully grow it.
1: Set Up a Website
Early on in your pet business, investing in a website is 1 of the key things you can do to attract potential customers. A responsive website will be the digital frontline of your business, along with social media, referrals, and networking. This is a worthwhile investment, even if the ROI takes some time to prove itself.
For dog care customers to take an interest in your business website, add your contact information, FAQs, pricing, and more relevant content that will define your business, its mission, vision, and core values.
Are you doubtful about what value a professional website can bring your business? Think about how almost everyone turns to the Internet for information, not just about a location but about a company. Consumers are becoming wiser than ever; they need to learn about you before buying your services.
Start your marketing strategy with a fast-performing, mobile-friendly, and professional website.
Your website will also feature reviews and testimonials so you can feature your positive feedback to help you earn your potential customer’s trust.
2: Utilize SEO
Whether you’re a startup business owner or you’ve been in the pet care industry for some time, you know that another foundational digital marketing tool is local search engine optimization (SEO) for improving online visibility and outpacing the competition. With SEO, you’ll also discover the connections between your reviews, social media, and website.
An optimized website containing searchable, compelling, and engaging content (blog posts, web pages, etc.) is essential to rank your keywords in your local area. Pet care companies like yours can achieve this by implementing SEO.
Take advantage of professional SEO services in Brampton and make sure that your NAP (Name, Address, and Phone Number) are accurate and consistent. For example, placing the correct business name on Yelp and Yellow Pages can send clear information to Google and increase your rankings.
With this accurate information plus an efficient and pet-friendly SEO strategy, your customers will quickly find you and avail of your dog care services.
3: Start a Referral Program
With extra motivation and rewards, your customers will be willing to share your business with their fellow animal lovers. People often trust the opinions of family and friends when considering a new service more than they would trust paid advertising. The same applies when you run a doggie salon, a mobile pet grooming business, or a dog daycare.
Another effective marketing strategy to bring in new customers is to have a referral program to reward your existing customers. If a pet owner refers a new customer, you can offer discounts, exclusive packages, free services, and add-ons.
You can advertise the program through your website or tell your customers when they visit your facility.
4: Strengthen Your Local Presence in Person
In addition to using digital marketing, we recommend setting down roots in your local community to build awareness and trust. You can consider investing in corporate philanthropy initiatives to show your support for local schools and nonprofits. Another is to form connections and show goodwill for other businesses in your community. For example, your pet care business could create a partnership with local dog trainers or groomers and agree to send each other customers. It’s also worth noting that this relationship can only be an effective approach if it works both ways.
5: Invest in Paid Advertising
When it comes to advertising, there are 2 ways you can boost your online presence: organically showing up using SEO tactics or paying for advertisements. As discussed above, SEO is a valuable tool to help you in the long run. On the other hand, paid advertisements will help you get noticed by potential customers immediately. You need to continue spending so your advertisements won’t disappear. Paid advertisement is an excellent strategy if you aim to rank quickly on several platforms.
When you leverage Facebook ads, you can target your audience with various Facebook Ads. These can be videos, images, or carousel ads. Unlike Google Search Ads, you can use demographics with Facebook Ads, including age, income, and interests.
On the other hand, Google advertising is an excellent advertising method since Google handles over 70% of all internet searches. Google ads will pop up when someone searches for pet-care services in your area. These pop-ups are generated based on keywords. They can also be filtered, so they only show up when people who live around your location search for the pet care services they need.
6: Implement Modern Digital Marketing Techniques
The above tips will only be effective when you put your best foot forward in implementing modern digital marketing techniques. Suppose you’ve already invested in social media and email marketing. To maximize your investment in these platforms, incorporate modern practices and utilize time-saving features.
Effective digital marketing techniques should also be data-driven to generate an ROI that is up to 5 times higher. Some modern digital marketing techniques you should employ are listed below:
- Strengthen your social media presence (regular posts, profiles on major platforms, paid social media advertising, etc.).
- Update your blogs to expand your reach.
- Start an email subscription list.
- Personalize emails.
- Try omnichannel digital marketing (advertising your pet care business across multiple platforms).
- Make new leads’ interaction with your business convenient with chatbots.
- Market your website content with a well-developed content marketing strategy.
Reduce marketing workload using marketing automation tools.