We all do online shopping and during shopping, most of the time we add our items to the cart. But sometimes we do not complete the shopping process and leave the cart unattended without making the payment. Now, this process is called cart abandonment. After such cart abandonment, a text message is sent to us informing us that we have not made the purchase and our cart has been abandoned. These messages are called cart abandonment SMS.
WooCommerce abandoned Cart SMS is nothing but a reminder for us to return to the cart and make the purchase. Buyers, who have recently visited the website and added the items to the cart, are targeted by these cart abandonment messages. Now, the question is why only SMS and not any other means? The reason is that SMS receives faster responses from customers than any other means. People are more likely to check their SMS inbox because it is more immediate and doesn’t need the internet. On average, SMS are opened by customers much before the other means of messages.
Online shopping is getting famous and companies are finding ways to increase their sales. Now, it has been observed that via mobile marketing, their sales are growing. Most of the customers somehow receive SMS immediately, whereas others do not have much immediacy. Around 60-90 seconds are required to have the SMS opened by the customer. Others do not get opened in less than 90 minutes. SMS is a highly recognizable and popular means. The CTR or the Click Through Rate is higher for SMS than others.
WhatsApp is also another popular means through which any e-marketing brand gets to communicate with its customers easily. Its CTR rate is also high.
What Is SMS Remarketing?
SMS marketing is a process of communication through which the marketers communicate with shoppers to remind them about their cart abandonment on the company’s website. As most of the shoppers keep their purchases pending by abandoning their carts. The SMS contains contact details of the company like phone number, email address and company’s website link.
The SMS may also contain an URL leading directly to the shopping cart on the company’s website. The SMS is to encourage the customer to complete the purchase. Now, if the shopping company has its app, then the link to download the app may also be present in the SMS.
But SMS is not only sent for reminders on cart abandonment but also after any purchase or exchange of any product. This will improve the customer ratings.
The Importance of Abandoned Cart SMS Text Messages
In the early days, people were more engaged in shop hoping to buy a piece of cloth or some groceries. Nowadays, people are more into online shopping or window shopping. The increased usage of smartphones has enabled this incident. People can have anything through some taps and touches. Anything they like will get delivered to their doorstep within a given period.
SMS and WhatsApp are a lot quicker than other means to deliver any message and are visible to customers more often. Like the WooCommerce cart recovery system. The WooCommerce abandoned cart reminder does all the work if any customer leaves the cart unattended. What so is a great and powerful software for sending cart abandonment SMS on WhatsApp.
Some Examples On Abandoned Carts
Clicking on SMS or WhatsApp is more likely than clicking on any other means. Like for example; the best-abandoned cart plugin for WooCommerce. Huge losses in business can be faced by any company if the abandoned Cart messages are not sent for reminders. So many websites were suggesting the best-abandoned Cart plugin for woo-commerce.
So, if any customer adds items in a cart and leaves the cart unattended without making the final payment, WooCommerce abandoned cart recovery or the WooCommerce abandoned cart reminder will start to send recovery messages to the customer to encourage them to complete the purchase. This is how the WooCommerce cart recovery works. Not only abandoned cart for woo-commerce for abandoned cart recovery but also many other means that companies can use.
There are WooCommerce abandoned cart plugin carts free, abandoned cart pro for WooCommerce nulled. Online many websites have written about the best WooCommerce abandoned cart plugin. The system of WooCommerce abandoned cart plugin is free.
Some Improvements In The Strategy On Abandonment Cart SMS
There are nine strategies for abandonment cart SMS.
Working On The Opt-In Customer Database
To get involved with a customer is nothing but building up a relationship and there is no relationship without trust. So, using a clear opt-in box for getting permission for marketing communication with the customer will ensure the marketer is genuine, thus there will be trust between customers and companies.
Fewer Words Speak More
There is less time for everybody to read long notes in this busy world. So one must try to keep the SMS shorter.
Sure About The Sender ID
Make sure that the SMS does not land in any other customer’s SMS inbox folder.
No Spamming
Rigorous messaging through SMS will lead to spamming.
Get Connected With The Lost Customers
Every once in a while, every business company must contact and approach the customers to make them feel welcome and encourage them to shop with them.
SMS In Time Saves A Dime
Every SMS must look genuine. An SMS in time will save the SMS from ending up in the spam folder.
Help Customers To Get Their Shopping On Track
Remind the customers of various discounts, new comings, replenishment in the store on products.
Make Sure The URL Links That Were Sent To The Customers Are Accessible
If the URL links or website links are not correct, customers will face bewilderment and will not be able to connect with respective companies.
Give The Customers An Option To Unsubscribe To The Company
Companies must give their customers a chance to say ‘no’ to the company or else the company will face reports against it which is not good for the reputation.
The Bottomline
Cart abandonment SMS helps marketers and companies to get in touch with their customers. It also encourages them to buy the items saved in the cart which they left unattended.
