How often have you heard the phrase “attention” in the last week?
For me the answer is at least once a week. And it could be the same for you or even more. If you are a business owner or marketing expert, the word “attention” must have buzzed around you for quite a while now.
And it makes sense. After all, we are living in the attention economy.
Today, no brand can tip-toe around the ultimate question- “how to bring more attention to its products and services?”
But this begs another question- What exactly drives attention? How can you catch and hold the attention of your desired audience?
Well, here are some things some things that can help you answer the above question-
- You need to intrigue them enough so that their curiosity leads them to check out your brand.
- The message should be engaging enough to make them read it all the way through.
- The message should be delivered in a way that is impactful enough to persuade the viewer to make a certain buying decision.
There are too many boxes to check if brands want to engage and convert customers. And unfortunately, not many forms of content can do it as effectively and efficiently as an Animated Product video.
Why does your brand need an animated product video?
The task of reaching your target customers and convincing them to give your brand a chance may seem like a lot. Especially in the current climate, where every industry seems to be oversaturated with the competition. But it’s not rocket science.
All you need to do is break the barrier between your audience and the information you want them to know. Hence, instead of overwhelming them with a bunch of text and images, you can use product explainer videos. It will make it easy for them to go through your product’s information.
If you are still doubtful about the effectiveness of product explainer videos then consider this-
A considerable 73% of participants in Wyzowl research stated that they would prefer to watch a video to get an idea about how a product or service works.
So yes videos work better when you need to convey a bunch of information in a relatively short amount of time.
Now comes an important question – Out of so many video types why an Animated Product Explainer video works better than others?
According to a survey, 91% of consumers are likely to respond favourably to a brand that has tried to put forth an image that is original and authentic. Animation is a great way to achieve this. You can present your ideology and perspective with the help of animation. Starting from scratch, you can build a distinct persona for your brand using animation.
Animation explainers open up a fun and creative domain where you have the freedom to do a lot of experimentation. You can try out a bunch of different things to find your unique colour. This allows you to distinguish yourself from your rival businesses. More importantly, you can create content that feels authentically you. This way your content would stand out among what others in your industry have been putting out.
Are animated product videos worth it?
This brings us to the most important question- is animation worth it? Sure it does all the things stated above, but does it bring results that can justify its cost?
Well, let’s make a few things clear.
It is cheaper to produce animated videos in comparison to live-action videos. Especially if you are aiming to make quality live-action videos and not the ones that may look like a home video. And yes, the production may become pricey depending upon how complex the animation design is. But it still fares better than managing a live-action production where despite having a budget, you may have to handle several unpredictable variables.
Some examples where brands understood the assignment
If you are still not convinced, take a look below. These are just some of the examples where businesses have successfully used animation to put their point across.
● Microsoft- Explanimators
Microsoft milked the storytelling potential of animation to its fullest in this long-form series. Every episode of this video series tackles different but topical subjects. This includes topics such as decarbonization, inclusive design, and blockchain, among others.
● Crazy Egg- Animated explainer
Crazy Egg hit the nail on its head with this one. This video is a masterclass in how to explain what your product is and what it does to help users. Watching this 2-minute or so video, I understood everything about what Crazy Egg does for its clients. A good road map for you to follow.
● Northwestern Medicine – History of the organization
If from the above examples you are thinking that you at least need 2D animation to make an impression then you are mistaken. Northwestern Medicine has cleverly deployed whiteboard-style animation to encapsulate the entire history of the organization. The video remains interesting throughout, despite the relatively boring subject matter.
Conclusion
By adopting the animated product video as part of your marketing strategy, you can help build a bridge between your brand and your target audience. Stop assuming that your investment in animation won’t be worth it. It’s all about having the right team or company for producing the animated explainer videos for your brand. To outshine the competition, you should get the best for your brand.
