Tools increase the efficiency of any activity and have existed since millions of years ago.
These tools helped civilizations achieve those tasks and goals they could not meet with their bare hands.
Like the ancient people on this planet, humans of the digital age have also curated tools that have brought revolution and made it possible for them to attain that margin which their opponents sometimes lack and neglect.
Digital Marketing Agencies use the tools of this age to further the cause of any B2B business. Companies hire them to boost their sales and marketing outcomes, gain strategic depth, and achieve leadership in their market.
Today in this brief blog, I will be putting my efforts to let you know some of the most crucial tools to help you get a foothold above your competitors so that the energy and money you have invested pays off.
I’ll try my best to keep the information short and deliver complete knowledge pertaining to this specific area.
I will be mainly focusing on Social Media Marketing so you may learn what can bring good ROI in much lesser time with efficiency
- Organic Social Media
Around 3.2 billion people are on Facebook, Twitter, and buy likes for instagram. This fact makes these platforms the best places for your brands to get recognized. The rise of social media has helped bridge the gap between brilliant clients and businesses that offer what the customer wants.
SPROUT/WYNG
Customers are also now more educated than they were before. Due to this, customers have developed a habit of seeking connections with security and legitimacy.
Sprout and Wyng are among those few tools that help consumers connect with the brands with a sense of security. This tool champions itself in assisting businesses in attaining new customers and clients and managing their existing clients and customers.
Sprout manages most of your social platforms, and Wyng gathers information and data that you need from your desired clients.
Both tools can also be employed on a trial basis so that businesses might check the outcome first and later make them a compulsory part of their marketing strategy. And these are for Organically boosting your marketing on social platforms.
- Paid Social Media
Social platforms are evolving day by day in a much better way.
Using these sites and places to market your business by paid tools is also so much efficient, along with Organic Marketing.
These social sites have so much precise data of their users that can help you know their needs, which can help you provide the exact solution they are looking for.
FACEBOOK POWER EDITOR/TWITTER NATIVE PLATFORM
Not like other social apps, Facebook has its own paid marketing tool, which is Power Editor. It is getting better every passing minute and can let you target that specific niche which you are looking for your brand desperately.
No need to worry about getting overcharged as it enables you to set limits on your branding budget.
Twitter, on the contrary, instead of targeting profiles or people, helps you get the clients with specific keywords. Once a person types a word looking for on Twitter, they will get targeted.
- Video Hosting
According to a recent study, more than 1/3 one-third of web traffic is captured by video content. It was earlier a secondary thing, but now in Digital World, marketing agencies are using it widely to enhance B2B, capturing a good share.
VIMEO/WISTIA
Now you have made a video for your business, and there are some platforms like Vimeo and Wistia with more than 30 million people.
These sites will make sure and provide you the audience you are looking for. You can use these to create, host, and share videos of your brands and businesses.
Because with resources and energy, video has been made, the other thing is making sure that it gets to as many viewers as possible.
- Customer Service
B2B Digital Marketing Agency businesses hire third-party companies to answer customer queries and concerns regarding their products and services. Because customers are getting back online with their problems instead of just paying a visit to your offices and shops. If there will be no one there to answer them, it will surely make a wrong impression on your clients.
ZENDESK/LIVECHATS
These tools make it easier for your business to tackle different sorts of calls like emails, messages, and live calls, so it will be easy to handle on one platform. These will provide services to answer the customers’ concerns and help them reach their required item on your site so they might not get frustrated by finding a solution on their own.
Epilog
I am sure that now you are more confident and know many things you considered not necessary earlier or because you too were consumed by those tasks that can be done with these few tools, I shared with you.
It is not because of me but because you spent here learning those things that I learned from my time and experience by working in creative agencies like Clayive.
I am sure several ideas are popping into your mind, and we are too anxious to know them and learn from what you have perceived so far.
Do let us know if we have contributed a bit in learning some essential tools and platforms you can use in B2B, don’t forget to subscribe to our short and enriched blogs, making your brand a success.
