Other than the prevalent purpose of keeping items safe and clean, barrier packaging pouches and bags have also been prominently used to create shelf appeal.
Companies are therefore investing in high-quality and appealing packaging in a bid to attract more consumers and make their brand image something to be remembered.
Traditionally, liquids were mainly packaged in bottles, but with the growing competition, manufacturers have been compelled to be a bit more inventive. This has seen liquids being packaged in flexible pouches.
Almost any liquid product that can be sold on a retail shelf may be packaged in a stand-up pouch with a spout. Brands are shifting away from rigid containers and toward spouted pouches for a variety of items, including:
- Lawn and garden products
- Baby food
- Protein powders
- Laundry detergent
- Honey, syrups, and sauces
- Fruit juices
- Window cleaners
- And many others
Baby food packaged in squeeze pouches may not be news, but honey in flexible packaging? Beer and wine? Is that even possible? Oh yes, it is! And you know what? Flexible packaging solutions improve the customer experience while saving you money. The numerous refilling, handling, and dispensing options make a significant difference.
Refill Your Pouch Without Breaking a Sweat
Unlike the traditional bottles or jugs which are filled with the same opening they dispense content through, stand-up pouches often come with a large void at the top through which you pour in content.
After pouring in the product, seal the opening with heat and you are good to go. The built-in spout can remain firmly capped as you refill to avoid accidental spillage.
Not All Pouches Have Narrow Spouts
You may be asking yourself, what if I’m packing thick soups or other products that won’t do well with narrow spouts? Don’t stress. Some pouches have just the right spout for your needs without necessarily taking up too much space on your cabinet shelf.
Can I Use a Spray Trigger on My Pouch?
Are you packing pesticides, cleaning sprays, odor-elimination sprays, or other products that need to be sprayed? All you need to do is replace the standard spout with a spray trigger. Your customers will appreciate how easy it is to use even as the contents dwindle since the pouch shrinks to fit the remaining goods, saving them the trouble of spraying at a restrictive angle as they try to bring the contents out.
Spigot-Equipped Pouches
This is a significant one. The spout does not have to be at the top of the packaging. A pouch with a spigot is perfect for alcohol, wine, and other similarly dispensed liquids. Consider the ease of using a stand-up pouch with a spigot to dispense a liquid laundry detergent!
Built-in Straws
We’ve all heard about stand-up pouch juices for kids; they’ve been around for a while. Previously, though, they always required a separately supplied straw to be affixed to the side. What if it gets misplaced on its journey in and out of the fridge or cooler? It is also more vulnerable to environmental factors and contaminants. A straw that’s fitted inside the sealed spout gives the consumer the confidence that there is no health hazard and nothing will be lost.
Grommets, Handles, and Hang Tabs
Handles are ideal for bigger pouches that handle a significant amount of liquid. To achieve this, you may punch holes a little above the contained area where the user can hold the container using their fingers. The same idea can be applied in fitting a built-in hang tab for quick stocking on racks rather than on shelves. Grommets in the package’s opening can help strengthen the pouch and prevent damage.
Give Your Pouch the Wow Effect
Since just an ordinary stand-up pouch may be nothing new for the consumers, make yours stand out by fitting it with a spout. With an edge-to-edge vividly-colored packaging that offers ease-of-use as well as reduced effort and waste, you distinguish yourself from your competition.
Over to You
Your package choice not only reveals your brand’s creative approach but also shows that you prioritize consumer experience above all else. You don’t have to be an expert at designing pouches. Get the best designs and customize your pouches professionally with expert help. Remove the guesswork and give your customers the best of you.
