The success of any brand online, depends upon Search Engine Optimisation (SEO). As businesses use multiple strategies to implement SEO to improve the ranking of their web pages, SEO reporting becomes very important. The reporting tools help you to find those elements, which are playing an important role in improving your search engine ranking. When you hire a reputed SEO agency in the UK to rank your website, they are likely to use these tools to fine-tune their SEO strategy for better results.
In this article, you will learn about the top 5 SEO reporting tools that can help you to optimise your website further.
5 Top Reporting Tools Used by Link Building Agencies for Better Results
Here is a list of top SEO reporting tools which you should know about to improve your SEO strategy further.
- Google Analytics
Google Analytics is the big daddy of all reporting tools as the data it generates is used by most link building agencies to optimise their SEO strategy further.
This reporting tool helps you to understand your traffic so that you can refine your SEO strategy for better results. It can do the following activities:
- Filter your referral traffic.
- Find which channel is generating most of your traffic.
- Find the engagement metric, page exit metrics, acquisition, and conversion at your landing pages.
- Rival IQ
This feature rich and powerful analytical tool is focused on social media marketing. You can use it to find important information about your main competitors. You can find what social marketing strategies they have adopted. With such insights, you can improve your online strategy even more.
This is another amazing SEO reporting tool that many experts use regularly to fine-tune their online SEO service. It tells the agency in the UK, which you have hired about how well your website ranks for individual keywords. They can also use it to find the ranking of your website on various domains as well as in comparison to your competitors.
- UpCity Free SEO Report Card
This powerful reporting tool helps you to analyse your website in-depth to figure out how it compares with your main competitors. Some other valuable information it provides includes:
- Information about websites that have backlinks to your site.
- It informs your website load time and ease of accessibility.
- It shows the authority and trust of your website.
- It shows how many of your webpages have been indexed.
- Google Search Console
Many reputed link building agencies use this reporting tool along with Google analytics to have an in-depth analysis of your website and its various SEO components. You can use this tool to find if there any crawl errors in your website. You can also use it to find how optimised your website is for mobile viewing.
To improve organic traffic to your website, SEO plays a crucial role. And to ensure that your SEO strategy is working as you have planned, you need highly accurate and powerful reporting tools. Select the best tool that fulfil your requirements and is also within your budget.