It would seem like there are an endless amount of marketing and advertising channels through which brands and organizations connect and communicate with consumers in the modern day. From countless social media pages, to website interactions, blog posts, and of course all the traditional marketing channels as well, it can sometimes be a bit difficult to decide which marketing strategies will be best suited and most effective for your business or brand specifically.
From street furniture campaigns that include bus shelter advertising to fully fledged digital marketing campaigns that don’t include a single in-person element, there are a ton of different, and viable, options from which marketing and advertising professionals can choose.
One of the most common and most traditional forms of advertising that exists is billboard advertising. Billboard advertising has been around for some time and continues to prove effective among consumers. There are a few tricks to designing and executing a highly effective billboard campaign, though. For instance, choosing the location of your billboard campaign can be incredibly influential in how successful your billboard campaign actually is.
Ideal billboard positioning will be in a highly trafficked area that is frequented by consumers on a regular basis. This could be a popular highway that leads into or out of a dense metropolitan area, or it could be a major sports arena or music venue. All of these locations give brands access to countless consumers as they travel or gather for an event.
Additionally, the copy and graphic design involved in an effective billboard campaign needs to be well-crafted, concise, and yet both memorable and eye-catching all at the same time. Creating and executing a billboard advertising campaign, while slightly tricky, can yield truly impressive results.
If you’re looking for a new way to reach a major consumer segment, consider integrating a billboard campaign into your marketing strategy.
Street Furniture Marketing
Street furniture marketing is another effective, unique, and creative way in which brands can connect and communicate with their target audience. From bus shelter advertising campaigns that put advertisements directly in front of commuters, to urban panel campaigns, there are a wide variety of street furniture marketing strategies from which creative marketing professionals can choose.
Bus shelter advertising is specifically popular in major metropolitan areas that have a robust and active public bus system. Consumers who are waiting for their bus to arrive will be passively exposed to bus shelter advertising, which can lead to a more cemented brand awareness amongst consumer markets.
Digital Marketing Campaigns
Digital marketing was mentioned earlier as one of the most popular forms of marketing there is right now. That’s because, especially after the two years of the COVID-19 pandemic, more and more people are spending their entire days in front of a screen. Whether this is through social media engagement, or because they’re working remotely, everyone is online almost constantly in today’s modern day.
As such, modern companies and brands that want to remain relevant and competitive absolutely have to cater to a growing consumer segment of digital natives who are committed to a more digital and virtual future. Additionally, with more and more organizations allowing for permanent work-from-home arrangements, there is even more emphasis put on digital marketing to working-professionals who have a decent amount of buying power. Digital marketing is also very effective because of the way in which it can be hyper-personalized.
Other Traditional Marketing Channels
There are other more traditional marketing channels that have remained effective over the years as well. For instance, email, phone-calling, and even paper mail are all still used regularly by a wide breadth of brands and organizations.
When creating your organizational marketing strategy, it is wise to include a variety of different tactics and channels. This way you can create and cater to the various target audiences your brand serves.
Social Responsibility Marketing
Last but not least on this list is social responsibility marketing. This is the process of giving back and contributing to the community, and letting that work speak for itself. In essence, social responsibility marketing is letting the actions your brand takes be the voice of the brand.
This is a really effective way to connect with modern consumers who prioritize value-based businesses that are environmentally conscious, and work to be sustainable in all of their operations.
Choosing the Right Marketing Strategies for Your Business
When deciding which marketing strategies and tactics will be right for your business, organization, or brand, you should take some time to do some market research, and look at what your competitors are doing. During this research-phase, you should be able to identify additional opportunities that will help you create unique, engaging, and impactful marketing campaigns no matter if you’re prioritizing bus shelter advertising or other street furniture campaigns, digital marketing strategies, or the raw power of social media.