Many different business owners are considering conversational AI in CRM very seriously. The reason they think so is because they feel that this emerging technology, also called convolutionary artificial intelligence, will actually make all the jobs which business owners typically had to perform on their staff a whole lot easier. Consider if you will all the typical office job duties which usually have to be performed each day of a typical business week.
The typical office job involves things like filling out paperwork and coming up with reports which are then sent up the ladder to upper management. There is also office job support which involves getting the job done by other employees at the company and providing them with input as well. Then there is customer service, scheduling appointments and handling difficult customers. Add all this up over the course of a full work week and you can begin to see just how much benefit comes from using a conversational ai system like Conversational AI in CRM.
Now consider how much easier it would be to perform all these routine tasks using an artificially intelligent CRM system that was Conversational Commerce. All you would need to do is plug in some information and tell the system to run a series of automated checks and it would figure out for itself how to perform these tasks. The agents working in the CRM system would basically be robots who could perform these functions effortlessly. This is just one of the many benefits that come from the use of conversational ai in a conversational artificial intelligence CRM system.
The other benefit comes from how agents working in such a system would be able to communicate better with their human managers than agents working in traditional CRM software. This is because business decisions would no longer be based on cold calculation and quota systems. Conversational AI will allow the agents working in the system to think and feel, as humans do. It will allow them to be able to reason logically about the business data in general.
For example, if the company wanted to remind a sales agent about a call center module that was not complete in a certain department then it wouldn’t matter how that particular agent responded. In fact it would have no bearing on how well that particular department performed. He or she would simply remember that the task was not completed. With conversational AI however an agent could respond to a specific query in a way that would indicate that he or she understood the query. This would then cause the agent to take action that would improve the company’s bottom line.
Naturally this also means that there would be less training needed for employees working with the CRM system. Simply by having a conversational AI agent as a representative of the company would mean that each employee would know how to answer basic questions about the system. There would be no need to wait for training sessions to be held. Every agent working with the system would already know how to deal with most queries.
Additionally, these conversational agents can help businesses in many other ways. They can be given commands and would execute them in a manner the sales agent may find convenient for the client. The agents can even make suggestions to increase productivity. If the system is designed well, it could lead to increased sales and profits. Businesses would then be able to use the money that was previously spent on offline advertising to invest more into their business.
Since this technology is still fairly new, businesses are cautious about putting too much money into the system at the moment. However, they are also mindful of the fact that this technology does not exist yet. Thus they would be investing a great deal of money into ensuring that a well-functioning CRM system is used in their business.
