With the emergence of Netflix, Hulu, Amazon Prime, and other online streaming services, the way people are consuming videos is changing. For many, even having premium cable services much like the Spectrum Gold package is always supplemented with a subscription to at least one streaming service and the big thins is, you can easily get in touch through Spectrum phone number and can get help or assistance..
Not only people are watching pre-recorded videos, but they are also aggressively tuning in to live streams on Facebook, Instagram, and of course, their local TV news station. As per a survey, 2 thirds of consumers worldwide have streamed live content. This has got marketers thinking is live streaming better than recorded videos?
Well, it all comes down to the type of content and how it is delivered. This blog introduces you to the pros and cons of both types of content to understand which type will actually wow your audience:
Live is done from social media platforms such as YouTube, LinkedIn, Facebook, Twitch, and others. This type of streaming allows your followers to interact with you in real-time. It’s a great tool for getting more exposure. The raw footage and no re-takes let a customer see the real you. They actually dig such a type of realness.
- Better Engagement and Views
The best thing about live streaming is that it improves audience engagement. There is two-way communication. Your audience can ask questions in real-time and you have the opportunity to respond right away. While live streaming, you can check the reactions of your audience as well and build rapport.
- It Saves Time
Once you get a hang of it, you will find live streaming so much convenient and time-saving. Because there are no re-takes and no editing!
- People Love the Raw Appeal
A major reason why live streaming is in the vogue is because of its candid appeal. Everything seems authentic and no cuts and editing make a real-tine connection. This is exactly why you can expand your reach faster with live streaming any other form of video.
- It Makes Your Viewers Stick Longer
Live streaming is great for boosting video watch time. Since viewers cannot pause and resume live videos whenever they want, they will have to stick with your live broadcasts longer. This is a huge win for a brand.
- Cross-Channel Streaming
With tools such as StreamYard, you can live stream on more than one channel at the same time. And so, you won’t be losing the audience, which is one other platform.
- It’s easy to get distracted during live streaming
- Slow internet can mess up with your streaming
- If you screw up live, you can’t change it
As the name implies, these videos are recorded earlier. They let you present your videos in a more structured way. You can also edit them.
- Improved Video Quality
Pre-recording lets you assure that the quality of the videos is on-point. You can shoot and shoot until you get it right. With editing, you can add more valuable content to the video.
- You are in control
It shouldn’t go without saying, you are in full control of pre-recorded videos. There is no need to worry about technical glitches or internet speed. You can always edit it later! No hurdle can take away the focus from your core messages.
- The story-telling power
To make your videos interesting, you can always add visual interest and experience with storytelling. This gives you the chance to publish powerful and gripping content. You can also add animations and other visual elements to the videos to make them interesting for your audience.
- It’s more costly than a live streaming video
- The retakes and editing can make it a time-consuming endeavor
Which One’s The Winner?
It’s hard to declare one winner. Ideally, you should be doing both. It really depends on what type of video resonates with your audience the most.
Live streaming videos are best for:
- Q&A sessions with your audience
- To give everyday insight into your company’s culture
- Show a live product demo
- Two-way exchange webinars
- Less formal presentations
Pre-recorded videos are best for:
- Product launches
- Formal presentations & webinars
- Sales videos
As long as you stick to the video marketing objectives, you can make the most out of the live and pre-recorded content. In case you are not sure what’s best for your brand, experiment with both and you will know.