Likes on social media are a valuable indicator of what your audience is responding to. They can help you hone your marketing strategy and improve the effectiveness of your posts.
However, you should focus on engagement more than numbers. Many social media users are wary of fake accounts and are looking for authenticity.
1. Create Amazing Content
People on social media are looking for content that is aesthetically pleasing. This is because the brain processes visuals 60,000 times faster than text. Therefore, all of your posts should be designed well. You can use a web-based tool like PicMonkey to create branded graphics that speak to your audience. This will help you get more likes and followers on your social media accounts.
You can also share videos that showcase your company. For example, you can show a video of how your company packs orders or a demonstration of how to make a resin coffee tumbler. You can also share testimonials from your customers. This will boost your brand’s credibility and trustworthiness. Moreover, it will encourage new customers to interact with your business.
2. Utilize Hashtags
Hashtags are a great way to get your content seen by more people and increase engagement on your posts. However, it is important to keep in mind that different social media platforms have their own rules and guidelines when it comes to hashtags.
Instagram allows you to use up to 30 hashtags per post, which can be used in the caption or comments section. It’s best to stick with branded hashtags that are unique to your business and also industry-relevant.
For example, if you are an influencer who attends events like the Adobe Summit, using the hashtag #adobesummit in your post will help you reach a larger audience. It’s also a good idea to stay away from popular hashtags that have millions of other posts as this will decrease your chances of getting discovered.
3. Engage With Your Audience
A big part of getting more social media likes and followers is engaging with your audience. Doing so can help you grow your reach, boost engagement, and cultivate an ever-expanding base of dedicated customers.
One way to do this is by repurposing your content. For example, you could take a popular blog post and turn it into an email course that teaches your audience how to do something. Or, you could take the notes from your last webinar and turn them into an article that people can read to learn more about your topic.
Another way to engage with your audience is by conducting polls and surveys. This can be a fun way to get your audience involved and it can also give you valuable insights into your audience.
4. Share Your Content on Other Social Media Platforms
Getting your content on other platforms can help you get more social media likes and followers. It can also increase your website traffic and conversions. For example, you could share your blog posts on Medium or industry-specific platforms like Reddit.
Make sure to use a unique title and description for your post. You can also add a relevant hashtag to your post. This will help people find your content and encourage them to share it.
It’s important to post new content regularly on your social media accounts. This will keep your audience engaged and interested in your brand. You can also try using different content formats, like photos, videos, and text updates. You can even experiment with a few different times of day to see what works best for you.
5. Get Creative
If you’re managing social media accounts for multiple clients, it can be challenging to come up with creative ideas for posts. However, it is important to find ways to get creative with your content and campaigns in order to attract more followers.
Creative content is also a great way to humanize your business and create loyal brand advocates. If you can create compelling and relatable content, your followers will be more likely to promote your business to their friends and family.
Creative posts that feature cute animals, babies, and humor are sure to rake in reactions from your audience. If you don’t have the time or budget to hire a graphic designer, use a free content creation tool like Canva or Freepik to make your posts look professional.