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How To Increase Your “Screen Appeal” When Selling a Home

Selling a Home
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If your home isn’t up to par when it comes to its “screen appeal,” you may have a hard time selling it. The good news is that you can help increase your home’s screen appeal and create a look and feel that buyers will find appealing. But before we get to how, let’s first talk about why you want to sell. If your home isn’t worth as much as it should be, is the price you’re offering too high? It might be better to take a loss on a home that isn’t as appealing as you’d like it to be in order to sell it for more in a few years. However, no rush with that – it’s way better to get the most out of the deal.

What’s Happening in the Real Estate Market?

A recent buyer’s report on real estate by Redfin showed the average seller’s loss in the Seattle area was $10,400, and the average loss in the San Francisco Bay Area was $17,700. The median sale price in the San Francisco area was $845,000, and the median sale price in Seattle was $575,000. You don’t have to be as close to that price range to have a loss, but you can’t be too far off. If the home is overpriced, the offer might go under serious consideration if you’re close, but it won’t be the buyer’s first choice. To be more appealing to potential buyers, there are a few key things you need to do before even putting a house up for sale.

What’s Important for Selling a House?

Screening the home for buyers is one of the hardest things to do when marketing a home for sale. There are so many things that can be done to make it stand out and look appealing to a buyer. It isn’t always easy to see exactly how to make the home selling a successful business, but it’s a lot easier to identify some things that can be changed to make it more appealing to buyers. Below are the most common mistakes that sellers make when screening a home for sale:

Not Getting as Much Feedback on the Home As You Think You Should

It may seem like you have all of this information on the home that you should share with a potential buyer, but it’s not always the best way to screen. A lot of sellers will get lots of feedback from realtors or friends and ask them to give it a thumbs up or thumbs down on what they have seen so far.

These people are giving you your feedback to screen the home, but it isn’t the most accurate way to give you all of this information. They are the ones that are going to tell you if the kitchen is clean, or if the driveway is big enough. While it may be nice to have these kinds of things said about you, it isn’t going to get you the most accurate information on how the home is selling. You want to look at this feedback from someone that hasn’t been there to see it.

Not Looking at the Home From the Perspective of a Buyer

Most sellers want their homes to look great, but the home that will really catch the eye of the buyer is going to be the one that will look like it is going to be the perfect home for them. The sellers may be seeing their home as the “perfect home” and want to make it that way, but this isn’t going to be the best home for the buyer.

The buyer is going to see the home from their perspective, and they will most likely find something that isn’t perfect about the home. This could be something as simple as the lighting to something as serious as the lack of a full kitchen. When you are looking at the home for the first time, you’re going to notice things that the buyer won’t be noticing.

Not Offering Something That Is a Little Out of the Ordinary

When you are marketing a home, you want to find something that makes it stand out. You may be asking people what they think about the home. But if the home looks the same as all of the other homes in the neighborhood, it isn’t going to stand out.

You want to make the home look a little different even if it isn’t a big change. It could be something as simple as putting in a new mailbox or turning on some new lights. You need to look for the little things that can make the home stand out. As a good option, you can use virtual staging from Spotless Agency to organize virtual tours to the house you are selling. In this case, you can be sure to provide something out of the box and attract customers effectively.

Making Assumptions About How People Feel

A lot of sellers will try to figure out how they are going to feel about their homes before they go and sell them. They are thinking about things like what they’re going to do in the home, whether they’re going to keep a pet, and what the kids might like. A buyer, on the other hand, won’t be thinking about these things. They will simply look at the home and see if it is a good fit for them. 

Only Talking About the Home’s Features and Not Looking at the Home as a Whole

Sellers need to look at a home as a whole and not just the different features that they have to offer. When a buyer is going through a home, they need to look at the whole house and how it fits together. Even if there are several different aspects of a home that make it appealing, if the home is a good fit for a buyer, it will show it.

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