After days and hours of work, creativity, blood, sweat, and tears you’ve created this masterpiece; Your first book. And you want to share it with the world like a proud parent.
Publishing their very first book is a dream for every writer because now they are not just a writer, they are about to become an author. But, publishing a book isn’t enough. Publishers are only going to publish your book, they are not going to market it as you want it to. To the very best they’ll promote it within their reach. They’ll not go out and out to promote it.
And if you are planning to go the self-published route it gets tenfold resilient. This is because self-publishing websites like amazon and Flipkart have mind-scratching algorithms that are hard to get around, especially for a newcomer.
The truth is nobody wants to read your work until and unless they find something unique and eye-catching in your book. That’s why right marketing is necessary. But you are not a marketer, you’re a writer. Don’t worry! Don’t be hopeless. If you want to market your book properly, it’s time to think like a marketer.
Maybe you don’t want to make it big you just write because you like it. But if you do your marketing has to be top-grade.
You’ve spent hours in isolation wandering through creative thoughts, ideas, and stories. and now you are all set to publish it. But, even before you start to publish your book, you’ve to plan market strategies as well.
Let’s talk about some best market strategies for your book. Shall we?
Make a Website
You might already have a website where you post your blogs or other writings. If you don’t, it’s time to make one.
But just website building is insufficient, you have to start posting your writings on your website. Start with a blog or a poem that you’ve written. And try to be consistent on your website, this will help you in getting recognition and creating a fanbase. Do some SEO for your website and analyze who is your audience, what they like, analyze traffic on your website, etc.
Creating a website will give a boost to your brand.
Discover your Niche
Research is crucial for marketing.
Research on what? You may ask.
Research about your audience, content they consume, what they read, etc. This way you’ll discover your niche.
One thing is you cannot please every reader. Still, you can find your target reader, who will be interested in reading your book. And these are the people who will further promote your book if they like it.
When you start writing a book, you’ve already figured out the genre. Look for what sells best in your genre, What are the unique characteristics that make a book stand out in a particular genre?
Make an Email List
Email marketing is very well known in marketing. Make a list of people who are most likely to check out your work. Every time you post something on your website you can send emails to the people on the list. You can also sign up for an email marketing service and it will directly send emails to the most engaged people on your website.
Get your book reviewed
Reach out to reviewers, offer them your book for free and in return ask them to review your book on their websites and other platforms too.
Get as many reviews as possible, especially for Amazon and Flipkart, this will increase visibility for your book.
Book Cover and Name
Writers often overlook the importance of a book cover and the Name of the book. But, an eye-catching book cover and name can extend your sales from 40 to 100. Believe us.
Even the book ‘don’t judge a book by its cover’ caught so much attention because of its cover and name. So, don’t hesitate to spend some money on a book cover.
Free book? But, we were talking about making sales. Don’t panic. Like we said earlier, offer your book to reviewers for free. Similarly, you can sell your book on Amazon or Flipkart for free for some time, this will also get you reviews that you want.
For your first book, you can launch it for free, and once it will get enough attention you can price it. Remember, money matters but your priority is getting acknowledgement for your work.
Sign up for a Book marketing service
No doubt marketing is not easy and you don’t have to take the work of the world on your shoulders. Many book marketing companies help you with marketing. They will promote your book on various social media platforms in many ways.
Marketing companies will reduce a lot of work for you. So you can focus on your work.
Social media marketing
Yes! Book Marketing service will promote your book on social media platforms. But, you have to do your duty.
Like your website, Create an Instagram or Facebook business page where you post your writings and poems. If they’ll like your poems, they’ll be more than happy to check out your work. Create an online persona. Give your readers a glimpse into your life with your account, so they will get to know you on a personal level. Meanwhile, constantly promote your book through short videos and ads.
There are many Instagram pages with millions of followers who promote books and poems. You do have to spend some money, but it’s worth it as these platforms have the most traffic, and this will help you to get noticed.
Ads and Book Trailers
Talking of Ads, we all know that video marketing is has become paramount as Videos don’t go unnoticed. If you can create an impressive Ad it will for sure increase sales. Invest in an Ad or book trailer for launching your book. Ads Generate curiosity among people and your book will be the center of attraction even before the launch.
Many people don’t read books because they don’t have time or reading is not what they like. But they do listen to audiobooks, it’s more efficient that way. It’s not about the book, it’s about the story that you want to share. Therefore, You can also record an audiobook trailer or an audiobook. And you don’t necessarily have to pay a voice actor, you can record it in your voice. Promote it similarly as you would promote a book.
Networking is another great marketing strategy. Network with other authors to get to know what are they working on, how they are promoting their book, or how they have marketed their books before. You’ll also learn a lot about your competitors.
If you are lucky some of them might review and promote your book. So, it’s a win-win situation.
Book Marketing is hard and you have been tryhard to be a bestseller. Push your boundaries even if you have to convince a reviewer to review your book, or have to spend some extra money on marketing. A book marketing service will minimize your work. And if you market your book the right way nothing going to go wrong; you can and will top charts.