Did you know that Instagram has over a billion users worldwide? This data makes it obvious why many businesses are beginning to optimize their Instagram profiles.
Is your Instagram profile in need of freshening up? Read our guide on how to optimize your Instagram page so that you can begin getting the most out of your social media platforms.
Create an Instagram Business Profile
An Instagram business profile shows your audience that you are serious about delivering them quality content.
Upgrading your Instagram profile to a business level does not cost anything and is loaded with benefits.
With an Instagram business profile, you have the added bonus of Facebook exposure as well. This is because you will be required to create a Facebook page for your Instagram business profile.
Business profiles on Instagram have access to data analytics and can start advertising campaigns.
Accessing an Instagram business profile is an integral part of optimizing your Instagram page. Personal blogs and mega-corporations can all benefit from the same social media tools.
Choose a Professional Profile Picture
Your Instagram profile picture will show whenever someone comes across your profile. It is a good idea to choose a profession style photo to insert here.
However, just because it has to be professional does not mean it has to be boring! Successful profile photos on Instagram attract potential clients by being engaging.
The best thing to do is use your company’s logo and brand name. Logos provide easy brand recognition for loyal followers to share with their friends.
Does your company not have a professionally designed logo yet? Don’t worry designing a logo does not have to be stressful or complicated.
Simple colors and sleek designs are always a good place to start. Enjoy the process of creating an image that represents your brand!
Link to Your Brand’s Official Website
Social media is a wonderful platform to link to your official website. Social media platforms like Instagram can attract potential customers browsing through the app.
Although social media is in the spotlight right now, it is very important to curate an official website with a private domain.
Owning your own domain name will help your Instagram business appear even more professional.
To fully optimize your Instagram page, consider choosing an Instagram handle or profile name that matches your official domain name.
This will make it as easy as possible for people to find your Instagram profile and engage with your content there.
Optimize Your Website for Mobile Devices
Many mobile devices have a different set of dimensions and formats than personal computers. Optimizing your website for mobile devices means ensuring that your website will look great on any sized screen.
Having an optimized website is especially helpful for businesses that operate an e-commerce shop. People who visit your website can easily tap into your shop to make a purchase.
Functionality is an important part of optimization. Aesthetic is also integral. Part of optimizing your website involves ensuring that it looks aesthetically pleasing on a mobile device.
Your sense of aesthetics should be carried through your entire Instagram profile as well. Creating a sense of content continuity will help win over loyal followers and customers.
Instagram Marketing 101: Monetizing Content
Instagram makes it easy to monetize your content by offering you the ability to create a monetized shop directly in their app.
Instagram shops are a boutique service that any Instagram business profile can take advantage of. Followers and browsers alike will be able to purchase from your shop directly through the Instagram app.
Did you know that all of your content can be monetized? Personal bloggers and entry-level social media influencers can begin monetizing themselves through paid advertisements and partnerships.
You can also begin earning advertisement revenue through your social media profiles and official websites.
The most important part about earning revenue from your optimized Instagram page is to begin creating a regularly scheduled marketing strategy!
Organize Your Instagram Marketing Strategies
Beginning this journey into Instagram optimization is going to require multiple marketing strategies. Now is the time to begin brainstorming ideas with your team.
Everyone’s creative input should be considered for a well-rounded Instagram optimization effort. Begin by consistently creating content then begin to make alternations wherever you see fit.
Consistency is key in social media marketing. With so many brands fighting for attention, it is important to have a large reservoir of strategies at your disposal.
Fresh content can be easy to create with an optimized Instagram page. Simply follow a routine template from your posting schedule. This method can make workflow optimization a breeze.
Marketing strategies can include paid advertisements through the Instagram app as well as timed uploads that correspond to a product launch or sale.
You will mix and match these strategies once your Instagram page has reached a good level of continuity and consistent content production.
How to Create Content Worth Sharing
Fresh content is needed every single day to keep the interest of an always-changing market and consumer audience.
To create content worth sharing, consider following a regularly scheduled posting program. Following a schedule can help you create content in advance so that you have plenty of time to prepare.
Having a strong reservoir of fresh content will help mitigate the chance for empty posts or uploading content that is not very engaging.
Spend time developing your brand’s ethos as well. Having a strong mission statement behind your brand will help you navigate through the turbulent times we are living through.
The goal for your uploaded content should be for it to become likable and shareable. The more your brand awareness spreads, the easier it will be to optimize your Instagram page towards a profitable direction.
How to Optimize Multimedia to Your Advantage
Instagram is not just a place to upload photos. In fact, multimedia content is becoming the new normal.
Multimedia content includes photos, videos, and gifs. Sharing multiple forms of content is an engaging way to optimize your Instagram page.
Optimizing multimedia does not have to be difficult to understand. Begin by playing with similar color palettes to what you have used in the past.
Incorporate similar filters, editing styles, and logos so that viewers automatically know it is your content as they scroll by.
Uploading videos as often as possible is a great place to start. Videos are optimized to automatically play while viewers are scrolling. Gifs will also begin playing while viewers scroll.
Be sure that all of your content looks great when users scroll by so that you can easily secure their likes and follow!
Spread Brand Awareness via Social Media
Spreading brand awareness via social media is an essential part of optimizing your Instagram page. Optimization requires consistent engagement with users via your professional business profile.
Creating fresh content is a crucial step in spreading your brand awareness so begin utilizing a regular posting schedule as soon as possible.
You can upload multimedia content in multiple ways like videos and gifs. Are you worried about long upload times and length requirements?
There is no need to stress over media formats anymore. Instagram makes it easy to upload multimedia of any length now.
Understand Your Target Audience
Understanding your target audience is an essential part of Instagram optimization. Your target audience refers to the population of users that you are trying to attract to your Instagram page.
Your target audience will all share at least one common interest, your brand. Spend time researching what other factors tie your target audience together.
For example, notice if any of your followers are of the same age group or gender. For example, if most of your followers and clients are young females then you know it would be profitable to cater to that audience.
Your target audience can naturally change over time as your brand and followers grow older. It is a good idea not to give too much attention to Instagram trends and stick to your brand’s core values.
Embed Instagram SEO Into Your Page
Did you know that you can incorporate SEO tactics into your Instagram content? Do not worry you do not have to be an SEO expert to begin integrating SEO into your Instagram page.
Begin the process by figuring out which keywords will serve your brand well. SEO keywords refer to specific words and phrases that relate back to your business and brand.
Think of these words as the same words that a potential customer would search on Instagram to find your business. In this case, SEO keywords are comparable to Instagram hashtags.
You can choose specific language and rhetoric that helps you get found in the Instagram search engine.
You can even optimize your Instagram handle to attract new business opportunities as well. The best SEO for your Instagram page will be simple and easy to remember.
Initiate Instagram Live Videos
Instagram Live is a fairly recent feature that allows you to initiate a live broadcast to all of your followers.
Instagram Live is very similar to Youtube Live functions. Instagram Live is a proven technique that works to keep followers engaged in your brand.
Some moments are too precious to record and show later. When this is the case, choose to share your information via the Instagram Live feature.
You can also build anticipation for your Instagram Live events by advertising them ahead of time. Instagram Live events can be a reason why followers should check your Instagram page often!
Share Instagram Stories Often
Instagram stories work similarly to Snapchat services. With the Instagram stories feature, you can quickly upload small segments of video and instantly share them with everyone who follows you.
Instagram stories also allow you to stylize your content directly within the stories feature. This can help you efficiently maintain a sense of continuity with your other posts.
The best part is that your stories can be archived and shown on your dashboard. That being said, your Instagram stories can be transformed into a themed content folder with a little bit of practice!
Collaborate With Other Instagram Profiles
Collaboration is a great way to share your brand with another group of followers and demographics.
Collaborating with other Instagram profiles act as a guest post scenario where both parties benefit.
Optimize our Instagram profile to foster a collaborative environment. Begin by showcasing past collaborations and making it easy for interested individuals to contact you.
You can both, directly and indirectly, collaborate with other Instagram pages. You can co-create content that is featured on both of your pages or feature unique content on your respective pages.
Each team-up will look different so enjoy the process of collaborating with other creatives in your industry!
Check Your Data Analytics Often
A great aesthetic with regularly posted content and showcasing a spirit of teamwork will quickly optimize your Instagram page.
To check how well you are performing, be sure to check your data analytics often. Your data analytics will give you an in-depth analysis of user engagement and post popularity.
Data analytics can help inspire new marketing strategies and performance goals. A properly Instagram page will have no problem reaching those goals.
Allow you data analytics from your social media platforms and official website to guide the way to better optimization!
Are You Ready to Optimize Your Instagram Page?
Now you know exactly how to optimize your Instagram page. Is your business ready to attract new clients and crush sales goals?
Remember, Instagram optimization takes time and patience so check your data analytics often and make little changes to your marketing strategies when necessary.
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