With Google continuously changing its algorithms, the practice of SEO is constantly evolving and becoming more challenging. Adapting to these changes is crucial especially when it comes to successfully implementing SEO strategies. That’s why if you wish to practice excellent SEO, the best thing you can do is to learn more about the latest changes Google administered in its algorithms.
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If you’re interested in learning more about these changes, we’ve listed some of them for you in this article. These can help you adapt and grow your SEO practices when it comes to improving all aspects of your craft.
A Bigger Focus on Mobile Usage
There is no denying that in this digital age, people have become more dependent on mobile usage for almost everything. Aside from social media platforms, this includes convenient searches in Google for almost any kind of information.
Because of this phenomenon, SEO specialists must also prioritize the ease of access in mobile devices. Optimizing your page or website to fit both the standards of mobile and browser is highly necessary to land in higher rankings.
An End to Black Hat Keyword Stuffing
Since keywords are considered as one of the basic foundations of efficient SEO, many webmasters would previously place irrelevant keywords all over their published content. This was done to place higher in rankings without putting much effort into creating content that is of high quality.
However, with new changes in Google’s algorithm, black hat keyword stuffing has become a thing of the past. Today, search engines like Google, put more focus on good quality content with proper keyword placements.
A Priority on Good Quality Content
As aforementioned, Google prioritizes good quality content more than anything else. This means that the days of focusing on content quantity are now over. Previously, most SEO companies would prioritize the number of published contents rather than the quality.
Making sure that your website and published contents are credible and reliable should be the main priority and implementing keywords correctly is always necessary. Through this, you can land in higher rankings and attract more viewers to your online platforms.
More Emphasis on Local SERPs
Each search engine result page differs from one another. Local searches today have become more and more specific and provide a bigger opportunity to reach your target audience. This allows you to get more views that are specific to your market.
Putting more emphasis on local searches also allows you to become more visible to the people who would most likely benefit from your business. Keywords today can also be analyzed specifically on the location and proper implementation gives you a higher chance of reaching your real target audience.
An Importance to Better Link Building
Link building is a crucial part of off-page SEO since it can generate new visitors to your website. However, in the past, SEO specialists would create fake links to create a larger link-building network.
This is also considered a black hat tactic and now Google penalizes this type of strategy. Efficient SEO puts importance into proper link building because it’s highly necessary when it comes to ranking high in search engines today.