30 minutes a day – WOW
That’s the amount of time people spent on Instagram in 2021. While in 2020, the amount was just 24 minutes per day. That’s an increase of 13.8% in just one year!
The above stats show how Instagram has become one of the most popular social platforms in the current era. With over 1.16 billion advertising audiences, the potential of Instagram marketing has increased tremendously. However, creating a great Instagram marketing strategy is not child’s play. You have to learn the nitty-gritty of this platform before posting ads or posting content. That’s why we’ve compiled a list of the best Instagram marketing tips no one will tell you. Whether you’re a newbie or a marketing pro, these tips will help guide you. So, without further ado, let’s dive deeper.
Know your audience
To have a great Instagram marketing strategy, you need to post engaging content. To post engaging content, you need to know what your audience likes to see. And to know the likes and dislikes of your audience, you must first know them. You need to know their interests, behavior, and demographics to post the right content. When you know your audience, you can buy Instagram followers and get a better position in the eyes of the algorithm.
Unless you know what motivates them, what keeps them up at night, what their pain points are, you will fail miserably at creating a successful marketing strategy.
Make a bigger person
To create a successful Instagram marketing strategy, always start by making a bigger persona. If you have a buyer persona (profile of your ideal customer), then you’re already one step ahead of defining your Instagram audience. If you don’t have a buyer persona, ask yourself:
- What is my product?
- What audience do I want to target?
- What problems does my audience face?
- What solutions can my product offer?
- Having a clear idea about this question will help you get to know your audience better.
Check your Instagram stats
By researching your audience, Instagram demographics can work like a charm. With Instagram Insights, you can collect data about the gender, age, and location of your audience. From the data, you can find out who your ideal audience is. For example, suppose your target audience is millennial men, but Instagram stats tell you that the majority of your audience is middle-aged women. In that case, you need to rethink your Instagram marketing strategy.
Switch to business profile
You need an Instagram Business account or Creator account. More than 200 million Instagram users visit a business profile on a daily basis. If you already have a business account, this step is not for you. So, skip to the next tip! Assuming you’re an Instagram newbie, here’s what you need to do to switch to a business account:
Switch to an Instagram business account
- Sign in to your Instagram account.
- Go to the top of your profile and tap the button in the right corner.
- Select Settings (for some accounts, the change to the progressive account option will
- be right below the settings button).
- Select Account.
- Now, tap on the option Switch to professional account.
- Select Continue.
- Then select your business category and tap Done.
- Click OK to confirm
- Select Business and follow the instructions.
- For a more detailed guide, you can visit the Instagram help center .