Various ways are available for online music promotion. However, you will experience burnout if you try to promote your songs on all the platforms. It would be best to focus your marketing campaigns on a few platforms where your prospective and existing fans are active online. The music streaming flagman is Soundcloud; every artist intends to get thousands Soundcloud listens and reach the attention of booking agencies. But let’s discover all possible options. You can begin your independent music promotion through the avenues discussed below.
- Website
You need a website with a customized domain name where your fans will locate you online. The website should display your artist bio and give information about your new releases, upcoming events, and much more. You should include a mailing list, social media integrations, and a blog on your music website.
- Blog
Write blog posts about your music, your content creation process, and your life as an artist. It will give your fans an insight into your musical career and can improve your website’s visibility on search engines. Besides, you can use the content of your blog posts for social media updates or newsletters.
- Email list
Your subscribers are sure to receive your emails. Build an email list and send a regular monthly newsletter updating your fans on your music project. Your messages will not only inform and engage the receivers, but they will also make your fans anticipate your new releases.
- Twitch
This platform centers on live video streaming with an interactive feel. Independent artists can live stream concerts and engage their audiences using Twitch.
- Electronic Press Kit, EPK
Your EPK serves as your band’s online resume. Your EPK should feature your up-to-date artist bio, contact information, links, tour dates, music, videos, photos, and press coverage. You can use an EPK to reach more audience or create content to promote your new releases. Besides, you can book more shows with the aid of an EPK.
- Music blog
Getting featured on music will help promote your tracks and improve your website’s SEO. Look out for music blogs that feature artists in your genre and pitch your music to them. Also, search for opportunities for guest posts, interviews, album reviews, and concert reviews.
- Streaming services
Most people discover new music and listen to their favorite artists on Apple Music, Spotify, and other music streaming services. Distributing your tracks on these platforms will make your songs reach prospective and existing fans. Also, playlist placement can promote your music and get them to the right audience.
- Podcasts
Research podcasts that could be a good fit for your music promotion and pitch your songs to them. Besides, you can start a podcast with regular episodes on your music. Features or interviews on podcasts can help reach more fans.
- Social media platforms
The massive users on these channels make them ideal for online music promotion. Independent artists can promote their songs and reach out to more fans on the following platforms.
- YouTube
- Tik Tok
- Snapchat
- SoundCloud
The feedback from listeners when you share your demos on this platform may be useful. SoundCloud has a diverse community of music lovers.
- Bandcamp
This app allows people to stream their favorite artists’ songs and aid music discovery. Listeners can purchase cassettes, vinyl, and downloads on Bandcamp. Besides, you can integrate Bandcamp player into your website.
- Bandsintown
This platform is the most prominent concert discovery channel. It gives performing artists’ shows massive exposure and allows your fans to track your upcoming music events.
The online music promotion options discussed above can help you reach new listeners. Run your music marketing campaigns on platforms where you can quickly grow a following. Promotional tools on these channels can help you engage your fans and build a lasting relationship.
