What is Taxi Advertising?
A taxi advertisement is one of the most instantly recognizable forms of outdoor advertising. Advertisers use taxi ads to make a significant impact on riders, other drivers, and even pedestrians. Businesses have the option of advertising on taxi top ads, partial or full-wrapped taxi ads, taxi trunk ads, or even in-cab ads. These ads travel through busy downtown areas. Companies that want to express their message in a fun, engaging, and mobile way can use taxi advertising to make a massive impact on a large number of people.
Why Use a Taxi Advertisement?
Today, many companies are turning to taxi advertising because they are aware of the benefits they can gain. Advertisements can be placed on the outside or inside of moving vehicles to reach a target audience. Businesses have taken the competition to a whole new level over the years and are trying to stay competitive. By using taxi marketing, business leaders are able to grow their corporations quicker and generate more significant profit margins.
Types of Taxi Cab Ads
Taxi Top Advertising
You are probably most familiar with taxi top advertising, which is typically the most common type of advertisement for a taxi. In this type of advertisement, a digital sign or static display is placed on top of a car, usually in the middle of the roof. Additionally, some signs are backlit, so they can be seen during the day or at night.
Taxi Wrap Ads
A taxi wrap ad is a very visual display, where the entire taxi is wrapped with the advertisement. Typically, you have the most options when it comes to choosing the color of the cab and the graphics that will be used on the car. In general, taxi wrap ads are the most expensive form of taxi advertising since they are fully customizable and also the largest.
Taxi Trunk Ads
The ads on taxi trunks are usually static displays covering the cab’s trunk. Ads like these typically cost less and are very popular in high-traffic cities, such as New York, where people sitting behind a taxi in traffic can see the advertisement for extended periods of time.
Taxi Interior Advertising
Taxi interior advertising typically includes ads on digital screens attached to the back of the driver and passenger seats. Riders can watch content on the screens, with ads rotating continuously. In addition to providing eye-catching information, touch screens can also engage riders. Riders can then browse ads on the screen, play games, adjust music stations, or even scan QR codes. Alternatively, you can buy a static ad, though these are less common. Taxi interior advertising is typically the cheapest form of taxi advertising and can provide advertisers with many financial benefits.
Examples of Taxi Advertisements
- Reach students in residential neighborhoods and near/around college campuses
- Promote financial services and investments in high-income areas and commercial districts
- Showcase tourist information, entertainment, hotels, and restaurants at tourist attractions
- Present hotel accommodation rates, airline fares, and tourism information at and near airports
- Display car rental ads at airports and popular tourist attractions
- Advertise specialized medical services and pharmacies near hospitals and clinics
- Market real estate properties in rental or middle-income neighborhoods
- Announce community events announcements in selected neighborhoods
- Use QR codes to direct consumers to your website or business.
What Are the Benefits of Taxi Advertising
Reach a Wider Audience
When you choose to advertise using a taxi, you will ultimately reach a much wider audience than a static billboard advertisement. Since the taxi will travel all over the city, it will reach many more people than if it were rooted in one place.
You Can’t Help But Notice Them
As a taxi drives down the street, the eye is automatically drawn to the ad. The advertisement is appealing and eye-catching. Billboard advertising is less likely to do this.
More Diverse Audience
Taxi advertising will get your product or services seen by a much broader audience than billboard advertising. The taxi will pass through different areas, exposing your ad to different cultures, ages, and class groups. It’s a diverse advertising option.
It Is Affordable
Taxi advertising is incredibly cost-effective and a cheaper alternative to billboard advertising. If you have a small business or are just starting out, taxi advertising can save you money.
More Flexibility and Variety
If you choose to use taxi ads, you will find that you have a lot of options, greater choices, and flexibility in your advertisements. Taxi ads offer ample space for your marketing message. Keeping your advertising design simple and appealing is the best approach.
Wrapping It Up
Cabs are among the most popular forms of transportation, especially in large crowded cities. Advertising is primarily targeted at those who see the taxis rather than those who ride in them, but both can be accommodated. Taxi ads are a cost-effective yet impactful way to spread your message throughout a city.
Advertising on a fleet of taxis can help you dominate a market. In contrast to buses, taxis do not have predefined routes and can take your message to the hottest spots in town. Whether you’re advertising near airports, entertainment spots, or city centers, taxi advertisements are high-frequency ads that bring your brand along for the ride.