Things have changed quite a lot ever since the internet was introduced to the world. Since this is the age of the internet, you don’t have to look very far because everything is available on the internet and your winning chances are just a few clicks away. These Competitions become more prevalent when it is the festive season or the holidays. You will find many websites hosting various giveaway events themed on various things and all you need to do is enter in the competition, participate in it, and stand a chance of winning these rewards.
You may be wondering why there are many websites that hold these competitions and give out such grand prizes. Well, giveaways are something that profit both sides. It benefits the one who is organising the giveaway as well as the one who wins it as well. Usually, participating in these giveaways requires you to do something in exchange for being eligible for winning the giveaway. This means you have to either sign up for a newsletter,download a handy app, or do something that can help you be in contention for the giveaway. No wonder you see many websites organising such events and since people are always looking for ways to make some easy money by putting in minimal efforts or no efforts at all, you will find that such events usually attract users like magnets which is a good for thing for the host websites because their website starts getting more visibility and engagement due to which their search engine rank increases.
Importance of giveaway Competitions for business
Owning a business comes with a lot of responsibility and you need to be wise and strategic to be able to pull out some clever moves that will aid in the growth of your company. Organising giveaways is a great way to increase brand awareness. There are many reasons why Competitions are considered to be highly important, some of which are as follows.
- These days there are so many brands who may be focusing on creating the same products and offering similar services like your firm. You need to be able to stand out even if the goods and services you are offering are the same as other companies. You may have seen many companies who are offering the same services yet one may be succeeding while one may be failing. This all boils down to a brand’s reputation and the awareness people have about the brand. People will usually opt for the brand they have heard of because they think it to be more reliable even if the other brand has a better product. Brand awareness is something which people do not talk about a lot but it is essential to make your company successful. Hosting giveaway competitions are a great way to increase brand awareness and establish a positive reputation for your business.
- You must have come across the advice of being relatable to your customers many times and it is talked about often because it is important. Your brand should be customer centric. You should be able to add value to their lives and every time your brand is mentioned, or the product you are selling is mentioned, your customers and prospects should be able to recall your brand on a positive note. One way to make this happen is by organising giveaway Competitions where you can give away free products created by your brand for trial. If the customers or prospects like the product, they may want to purchase it themselves and even turn into regular customers which is great news for growing your brand. If they really like your products and services, they may even recommend it to their friends and family and you might witness a growth in your sales as well. Everyone loves receiving free gifts and if you give out some free prizes by hosting these contests, people are sure to be happy with you and this can also help you increase your brand’s visibility and presence.
Ideas for giveaway Competitions
If organising giveaway contests sounds like a good plan to you but you don’t know how to organise it or what rewards you should be giving away, here are some helpful ideas.
- Firstly, be available online. There is no better place to organise giveaway Competitions in the modern age than the internet. The internet is where you will see all sorts of people basking and lounging and therefore, it is the best place to get their attention. Make your contest available online and allow users to participate in it using the internet itself. Keep the rules simple and do not direct them to many other tasks and pages or they may lose interest in the contest and back away.
- Once you have organised a contest and made it available online, you might want to get some participation. The best way to attract users to participate in the contest is by giving away something that isn’t actually useful to them. If your target audience is people who are interested in fashion, it might be pointless to give them a reward of a free web hosting platform trial for a month. They may not need it and if there is no reward that adds value to their lives, they will not enter in the contest which can lead your Competitions to be a failure. Therefore, understand your target audience and figure out what is likely to attract their attention. Give away rewards that are helpful to them and that they may actually use.
In the old days, when there was no internet, growing one’s business was different and mostly relied on billboards and advertisements. However, in the present age, things are in your hands. You get to choose how you want to promote your business and make your brand more visible. Therefore, organise giveaway contests, make them tempting, and allow your customers to see what your brand has to offer and how it is valuable to them.