There are so many things that a business owner needs to think about when they are working out the best ways to grow their business. What can be done to make your organization more competitive? What needs to change for you to be more productive? How can you gain more sales? Something that can answer all of these questions is your website. When your website is created and maintained correctly, you’ll find that it can be one of the greatest assets your business has, especially when it comes to marketing and growth.
Yet simply having a website and hoping that it will bring people to you isn’t going to be enough these days, even if it was in the past. Today, there is so much competition, and customers are so much savvier than you need to do more. So here are some of the best and most useful upgrades you can perform on your business website to ensure you receive the right attention.
Images are, perhaps surprisingly, a major part of your website’s design and how well it performs in search engine rankings; sites with images do much better and are listed higher than those without when it comes to search engine optimization (SEO). This means that you’ll be noticed much more when people are searching for whatever it is you sell, and therefore will receive more website visitors, which should if your site is good and your products are quality, result in more sales.
The images you use must be high quality, however. Having fuzzy images or ones that take a long time to load are not going to help you. Plus, they should be interesting and relevant to what you are selling. You might choose to hire a photographer and have your own images produced if you truly want to stand out.
Contact Information And Customer Support
The first place that most people will go if they are interested in your products and services, is your website. You should think of it as a storefront, and you should expect that people will want to come and browse.
Of course, not everyone who comes in will want to buy, but to maximize the chances of someone making a purchase, having your contact information visible on your site and ensuring you have plenty of customer support will help. In this way, if someone has a question that needs to be answered before they buy from you, they’ll be able to ask it.
Contact can be made via:
- A web contact form
- Live chat
- Social media
Choose what options you want and ensure there are highlighted links on your site. You can also make sure there is a good thank you page after someone has contacted you; this will improve the customer experience, and if you include a link to JCPenney coupons or a similar free gift, your reputation will grow.
Call To Action
Upgrading your website so that it has an obvious call to action may not seem like a priority; after all, wouldn’t someone know what steps to take next if they had arrived on your site? For example, wouldn’t they know they should check out now, or make a phone call, or click this link or that one?
The fact is a call to action can be a lot more helpful than you might initially give it credit for. A call to action will enable you to guide your customer in the way you want them to go, and this will help your sales funnel enormously.