Website promotion is one of the most important things for a business. It is also one of the biggest budget items. Therefore, website owners always want their website to work as stable as possible. And it was available to the widest possible audience without problems and at high speed. After all, even the slightest problem with the website – a threat to the reputation and budget of the company. Including a threat to the budget allocated for the promotion. After all, if the website is not working properly or is not available, the audience begins to leave him. Therefore, webmasters should monitor the stability of the website around the clock and fix problems as quickly and efficiently as possible.
Website metrics important for promotion
More than 60% of users use smartphones to search for products and services. Thus, if the website does not have a mobile version, consider that the website has lost a large part of potential customers and visitors. In addition, search engines evaluate the convenience of the website for such users.
Considering the latter, web page loading time also affects the website’s position in search results. Each second of waiting distracts up to 20% of users from the web resource. As a result, conversion rates and depth of page views decrease. The optimal loading time is up to 3 seconds. And if website loading speed is more than 3 seconds, visitors will obviously leave to another website.
And on top of that, even a brief unplanned shutdown or slowdown of the website leads to significant financial losses, in addition to overpayment for a non-functioning advertising campaign. New customers will surely stop coming to the website due to its inaccessibility. Moreover, old users and customers start leaving almost instantly due to the same reason.
To avoid all of the above, the webmaster needs to make sure that the website works stably, is always available and loads quickly. In other words, the webmaster need to monitor the website 24 hours a day, 7 days a week and troubleshoot as quickly as possible. Or the website will surely be out of competition with others.
Website monitoring tools for website speed and stability
Full-scale monitoring of websites is vital for their proper functioning. Because sometimes even minor problems can become a serious threat to stability and accessibility. And if this will lead to a lot of different losses. The webmaster will spend a lot of time finding and eliminating each source of problems manually. And automation of the website monitoring is a way out of this situation.
For mobile versions of a website, it’s best to use the Google Search Console as it’s an easy way to find flaws in it. It will also check for any redirects on the website. Based on the results, the webmaster will find out how the page looks on a smartphone screen and what problems users have with it. And if the search console cannot access the page or any content, the webmaster will get a warning message.
For the desktop version of the website the webmaster can use, for example, HostTracker service, which is primarily designed for daily 24/7 website monitoring. This is an online system for monitoring the health of websites and web servers, which includes many services. Among other things, this system not only allows the webmaster to perform full-scale procedures of continuous website diagnostics. In addition to basic tests, the system allows the webmaster to check the availability of websites from more than 140 locations around the world.
As a useful and important add-on, HostTracker provides continuous monitoring of the website through notifications via various messengers from Skype to Telegram. Automated checks perform advanced testing in case of problems. And if website faults are confirmed after diagnostics from different locations, the system notifies the user of what is happening. Thanks to this approach, the webmaster is always aware of events and can respond promptly.
Website content integrity monitoring tools
Another important tool in HostTracker arsenal is the content checker or “Snapshot”. It automatically checks the content of the site and notifies the responsible employees if it has disappeared. For example, something could not be downloaded from the database. But it’s hard to find the cause if the problem is short-lived, because people don’t usually sit in front of their laptops refreshing the page every minute.
To solve this problem, Snapshot service simply takes a literal snapshot of the page being checked each time and saves it for viewing in two views: the source code of the page and the html view. This makes it easy to see what the page looks like when it fails, understand what is wrong, and quickly fix the problem without wasting time on diagnostics. This saves a lot of time for server administrators, developers, and other interested parties.
A regular review system checks the designated web pages using careful methods. First of all, the Snapshot service analyzes the web page for keywords to make sure it is the same page as the snapshot. If there are no errors, then the system will work according to the specified schedule. But if there is, it will be recorded in a log that is easily accessible to webmasters or website owners. In addition, the system will add all the information to the statistics service. The system will then send a notification to the webmaster and take a snapshot again. Thus, the webmaster will be able to check everything on his own.