Introduction
Search engine optimization also abbreviated as SEO is a process that involves the improvement of quantity as well as the quality of traffic in websites. SEO common target unpaid traffic. This is also known as natural traffic. Unpaid traffic to websites may originate from different types of internet searches including image search, academic search, news, videos among other types of searches. Your website needs to be ranked high in different search engines such as Google. When you are ranked high by search engines, it simply means that your website has a high chance of converting its users or searches into sales. That is the reason why many people are always striving to make sure that they are ranked high.
What SEO does
SEO is normally used to increase three important factors. Here are some of them
- The quality of traffic
The first important thing that SEO can do is make sure that the quality of traffic is increased. This simply means that people who will be visiting your page will be interested in the products and services that you offer genuinely. If a person visits your website because they were searching for things such as video games and find out that you are offering video creation tools, there are high chances.
- Quantity of traffic
Once you have ensured that you are offering people quality, you will enjoy quantity traffic to your website. It is only after making sure that the right people are reaching you that you will be able to find the right type of traffic directed your way.
- Organic search
Organic search results are the results of traffic that you receive on SERPS. It is also the kind of traffic that is directed towards your website or page without having to pay for it.
When you think about SEO, you should think of it as being able to answer your customers’ questions. To answer your customers’ questions, you also need to understand their needs by looking at what they have been searching for. Knowing the intent of your audience is the best thing ever because it will not only help you connect with the right customers but also give them your best. Look for monthly SEO plans that will drive organic traffic to your website
How SEO works
Before you start thinking of SEO practices, it is very important to start by finding out more about how SEO works. Today, many people have access to the internet and they are using search engines to get answers to all of their questions. Whatever you need to know and understand, you can always ask any search engine and you will get results. With a single search of what you are looking for, you will get an endless list of results of it.
What you should understand is that search engines use a process that is known as crawling to give you results. This is the process by which the search engine crawlers visit all possible pages that the engine knows or that have identified themselves with search engines. After which they exact information and index the page.
When the page is on the index, that is when it will be delivered into a specific algorithm that is responsible for matching the data with what people are searching on the internet. That is the reason why when you search anything on the internet, you get the results of what you asked for. Apart from the above-mentioned, other ranking factors are being used to determine how your page is ranked. Here are some of them
- Off-page
This is the first determinant of how pages are ranked by Google. Metrics are simply measured by google and it involves the use of backlinks.
- On-page
This is commonly related to the amount of information and keywords and any information queries that can be found on the page.
- The technical aspect of SEO
The performance of the site is very important. Search engines are very concerned with the user experience. This includes the page load time among other things. If your page performance is good, you will stand a chance to be ranked at the top.
Reasons why SEO is very important
SEO is simply the process of search engines to determine the sites that deserve the higher rank. Many rules must be followed when using SEO. Modern SEO involves a lot of technicalities that manipulating the process or using bots is not that possible. If you wish to be ranked at the top, the only way to achieve it is by working hard. Modern SEO allows a fairer chance and playground. That is the reason why a small company can be ranked higher than a large company. It all depends on what you are doing and how you are doing it. Above all, what user experience are you offering to your clients or customers.
Because there is no biasness in SEO packages monthly ranking, each company and organization or anyone available online deserves the rank that they possess right now. It is upon them to decide whether they would like to improve it or not. With good SEO practices, you will be able to push your website’s traffic. You will also convert traffic or page visits into sales. You will also spend less as you do not have to bother about using the very expensive mode of advertising anymore.
How one can SEO their website
The first important thing even before trying to SEO your website is trying to find out whether your website is on Google or other search engines. By now, Google is the largest search engine and a search engine that is commonly used by many people. Therefore, it will be very important for you to strive to be on google first. After making sure that you are in search engines, the next important step is to create useful content, make sure that you are writing for humans, remove anything that might slow down your page, provide quality content or products, and relevance should also be your priority. For more, get a monthly SEO package from a great SEO company to improve your ranking.
