Animated corporate video is a great opportunity for a business to attract more customers and tell about itself. Therefore, now they are very popular.
How easy is it to explain to users about a new project? Google solved the problem with animation – a complex structure for assessing terrain and lighting levels turned into an interesting animated video from Project Sunroof, which garnered over 2.5 million views on YouTube and topped Gorilla Gorilla’s Best Commercial Animation by Brands list.
How to find your idea?
Many people understand that even if you turn to specialists, you need at least not to understand what you want. So now we’ll figure it out.
For inspiration, let’s turn to popular brands – they often use animation to explain the operation of their product or service, choosing the format of a training or informational video, and brands also use animation to simply decorate a static poster or ad. There are also animated ads with a quick presentation of a product line and a demonstration of the use cases for their product.
- Let’s start with Facebook. This is an excellent social network for publishing various animated videos. They will be visible in the feed to all users who subscribe to your page. Such a video on this site will help remind you and bring potential customers, which is very convenient.
- Animation on Twitter is often just a Facebook repost or YouTube link, but here are a few use cases that are more common on Twitter (and they are also relatively popular on Instagram):
-presentation of the product line, because The animation format allows you to quickly and without time-consuming transitions show the range of products (for example, one of the most popular brands of this year, according to Lyst, Givenchy recently used animation to present a new collection of jewelry);
– animation is often used in the design of event announcements, this is how the fashion house Dior did it.
- Animated content uploaded by brands to Instagram is the same stop motion with a product line presentation, as well as “helping” videos:
– stop-motion animation with product demonstration has already become a classic, as, for example, the post by L’Occitane;
-French page Nivea shared a useful hack with subscribers in a New Year themed video.
- In addition to social media posts, brands use animation in email communications. Usually these are flashing banners or illustrations with a product demonstration or ad.
- Often, brands use animation for the design of websites – adding as separate animated elements that are triggered when interacting with individual elements of the site, like the site of the Odd Pears socks brand.
- Bold brands generally use animated logos.
Why Use Animation in Marketing?
The answer is very simple. It is thanks to the use of animation that you can easily present your content and information in a simple and understandable language for any viewer. Also, such videos do not take much time, however, despite this, they can easily amuse and interest the buyer. This makes it easy for such content to gain traction on social media.
Another argument for using animation is cost. Today there are many free and shareware online tools for creating different types of animated content, and unlike video – the creation of which involves a full-fledged production with models, studio and operators – only a PC is required to create animation.
There are many online tools for creating animations of various difficulty levels, among them – Explee tool, suitable for creating animation in the format of a hand-drawn explanation, Kapwing – for stop motion animation, Zimmer Twins can make educational flash animation using two twin characters, and a graphic editor Crello is suitable for those who want to use ready-made animated templates for social media posts and ads.
Animation not only makes it easier to present complex concepts – it makes your message 58% more memorable. Animation grabs the user’s attention in a split second and gets your message across 60,000 times faster than text.
Animation brings lightness and humor to any message, and its production does not require a significant budget. It is easy to remember and leads to a lot of shares. Simple animations can be quickly created from available tools in the form of old photos or videos, adding simple graphics using image editors or using ready-made animated templates. Animation forgives colorful, vibrant color combinations and can easily refresh your marketing content stream.