There’s an unspoken logic that all business owners follow. Whenever there’s a business crisis, cut the marketing budget. When economic factors improve, restore the marketing department the last. That’s why it might feel like small businesses are getting back to normal. But, their marketing teams are still highly underfunded.
In a recent survey, over 400 marketing leaders from across the globe said that their budgets had been slashed by at least 10%. Small businesses have been left with even smaller marketing budgets. That’s why companies that are still optimistic about business growth are investing in more cost-effective marketing tools.
A yard sign is a highly cost-effective marketing tool. It’s frequently used in campaigns, advertisements, etc., to share important brand-related information with target audiences. More importantly, these signs are cost-effective, reusable, and ideal for small businesses with small marketing budgets.
Here’s how marketers and small business owners can further decrease the costs involved with using these signs –
Always Go For Double-Sided Signs
Double-sided signs cost more. But, in locations where people are coming and going from both sides, they create much more impact. Plus, a double-sided sign will cost you way less than two signs. If your marketing team is savvy, they can even plan ahead and use the same lawn sign for two different purposes.
For example, you can use the same lawn sign to display weekday and weekend offers at your store. Use one side to display weekday offers (on weekdays) and the other side to display weekend offers. Buying a double-sided sign will save your business money in the long run.
Buy Reflective Signs
Reflective yard signs are the ones that can be used 24×7. These customizable signs are made of reflective films and high-quality Corflute. These materials make the signs visible and readable at night. These signs can be easily used for marketing your brand at evening events or late-night corporate get-togethers.
Look For Customization Options
There are many yard and lawn sign sellers who offer custom printing options. Partner with such sellers to create unique-looking signs for your business. Plus, now’s the perfect time for business owners to show their caring side. They can custom-print COVID-19-related data on their signs and keep their customers informed.
Customers also appreciate the businesses that do their best when it comes to public service. A customized yard sign displaying important COVID-19-related information at a street intersection will always get attention. The viewers will associate this positive gesture with the business behind the signs.
Go For Digital Printing
Old-school printing techniques, like screen printing, cost less. But, customers get charged extra for each additional color they add to their signs. Colored signs are likelier to get more attention than black and white signs. So, attempting to save money by not using colors on your signs is not practical.
Instead, opt for digitally printed signs. Although they’re slightly more expensive, you can print as many colors as you want without paying extra fees.
Address these details before you order your lawn signs!