Getting more likes on Instagram isn’t easy, but it is possible with the right approach. The tips below will help you build an authentic and engaged Instagram community.
Remember, it takes time to grow your Instagram followers organically. But if you consistently follow these tips, your engagement will start to snowball!
1. Post Quality Content
Content is a critical piece of any marketing strategy. It reduces churn and keeps users engaged, which is key for businesses that want to grow their audience and generate more returning customers.
Make sure your content is high-quality and meets the needs of your target audience. This can be done by creating a content plan inspired by your goals and metrics gathered from data-driven tools like SocialFox.
Another way to create quality content is to post relatable quotes or photos that are relevant to your business. This can be done by using captions, hashtags, or IG Stories. You can also use content to share behind-the-scenes updates of your business. For example, Tributo posts pictures of their main crafters working on furniture to show that their products are hand-made.
2. Engage With Your Followers
Social media isn’t a one-way street, so it’s important to engage with your followers. This means commenting on posts and responding to comments and Stories.
Another way to engage with your followers is to share user-generated content (UGC). This can be done through photos, videos or Stories.
Another way to engage with your followers is to participate in Instagram events or conferences. This is a great way to meet new people and build connections in your industry. Also, make sure you use your Instagram QR code on promotional materials like business cards so that people can easily follow your account.
3. Share Memes
Memes are a great way to add humor to your Instagram feed. They are often culturally relevant and relatable. Plus, they’re a fun way to get people to engage with your content. In fact, there are a few meme accounts on Instagram that have as many followers as some influencers!
Meme pages are popular on Instagram because they produce shareable entertainment content in the form of video clips, GIFs, and images. They also have witty captions that make people laugh.
They are also a great way to create a community and show your followers that you care about them. Just be careful not to use controversial memes on a business account because they can send the wrong message.
4. Encourage User-Generated Content
UGC is content that comes from your customers or community. It can include images, videos, text, testimonials, and more. User-generated content is a great way to promote your brand and build trust with your audience.
Encourage your followers to post content about you by reposting their photos and mentioning them in the caption. It’s a simple and effective way to increase engagement and get more likes on Instagram.
You can also incentivize your audience to create UGC for your brand by offering rewards or discounts. This will encourage them to continue creating and sharing content about your brand.
5. Post at the Right Times
Posting at the right times can make a difference in your Instagram reach. With recency being a major factor in Instagram algorithm, it’s important to post when your followers are most likely to be on the platform.
It can be hard to know the best time to post on Instagram for your specific audience. However, there are some general rules that can help you get started.
For example, posts receive the most engagement on Tuesdays and Mondays. This may be because people are getting ready for the week ahead or winding down after a long weekend.
6. Post Bluer Images
Instagram’s bluer pictures consistently get more likes than other colors. This is because people log onto Instagram to see brighter images.
Instagram Guides are a great way to promote your feed posts to new followers. You can add them to your story or tag other accounts in them to let their followers know about a post.
You can also blur part of your image to make it look more interesting. This can help you stand out from the crowd and attract more attention. However, be careful not to overdo it. Studies have shown that photos with filters receive fewer likes than those without them.
7. Post Brighter Images
It’s no secret that Instagram is a visual platform. The quality of your content and your overall feed aesthetic play a huge role in whether or not someone follows or buys from your Business.
Using Instagram’s built-in editing tools is a great way to make your photos look better. However, if you have a more complex theme and require more advanced adjustments, it’s best to use a photo editing tool that allows you to edit on both desktop and mobile devices and see your changes in a layout preview before you post.