As we step into a new year after a global pandemic, it is an excellent time for businesses to ace their sales and marketing campaigns to make good profits. If you’re looking for ways to grow your business in 2021, it is a great time to start with social media. An article on Smart Insights cites that 43% of people (in some selected counties) have increased social media usage, and 36% are spending more time on mobile apps. Social media revolutionizes every businesses’ marketing game, irrespective of size, industry sector, location, and other factors. With social media, you can engage with your potential customers, drive good traffic to your website, reduce marketing costs, and develop your brand.
However, making an impression and achieving success on various social platforms can feel a bit overwhelming. The reasons for this might be many. Fierce competition, multiple portals, and inconsistency are some of those reasons.
It becomes effortless for brands to stay relevant on social media and stand out in the crowd only with the right approach and tactics.
Here’s a step-by-step guide to building an impressive social media presence in the 21st century. Let’s read on-
- Choose your vibe
To create an impression on social media in the 21st century, you must be ‘woke.‘ Ask yourself these questions before starting with social media and social media marketing:
- What is your brand?
- What are the primary and secondary goals of your social media campaigns?
Once you are clear with your motives and intentions, it will help you streamline your goals and create an impressive social media presence.
- Choose a platform(s)
As of March 2021, over a hundred social media sites are present across different countries. Amongst a truckload of options, it isn’t easy to pick those that might prove to be the most beneficial for your business. Please remember that you do not have to be present everywhere. It not only affects your productivity but also is often unnecessary.
- Choose your aesthetics
Have you ever noticed a post and sub-consciously register the brand posting it without even looking at the display picture when you are scrolling through Instagram or Facebook?
This might be because of a unique color scheme, the layout of the post, or even the font used. Chances are, you ‘know’ who posted it from the look, sound, and feel.
The appearance is the power of social media. When you maintain a uniform pallet, your followers or subscribers sub-consciously register your brand in their brains.
Pro tip: Match your aesthetic with the logo. It will be unique!
- Be consistent
Now that you have decided on the social media portals, the next important step is to plan a calendar for all your content (audio, video, and written). A break in posting content can bring you a downfall in audience engagement. To avoid this, you can design a monthly or a fortnightly calendar.
Doing this will ensure that you do not miss any essential posts and guarantee that your content gets posted on the social media profiles without any break.
Pro tip- Visual content is winning big time. Reels, shorts, boomerangs- are ruling the internet.
- Use automation tools
You are now ready with your content calendar and all pumped about being consistent. However, after a while, you get exhausted and cannot keep track of your activities. What do you do now to revive the situation?
Automate your social media profiles. When you use automation tools, your posts are uploaded to the respective profiles automatically.
Pro tip: Some of the best automation tools are Hootsuite, Social Pilot, Buzz Sumo, Zoho Special, amongst others.
- Make different strategies
Most brands often plan one single marketing strategy for all the platforms. However, setting specific seasonal goals and campaigns for different social media profiles for marketing can reap extraordinary results. Social media strategy?
Pro tip: You can get started with seasonal marketing by selecting a new business goal or marketing theme for each new season. You can also give your social media profiles a different ‘look’ each season by changing up the color schemes of your posts.
With these tactics and basic tools to boost your brand in social media, your online presence will automatically be impressive. However, we are listing down some bonus tips to make a significant mark in social media:
- Get personal
Identifying the essence of engagement? – It’s social media marketing!
When you are responsive in your social media handles, it shows the face behind the brand. Be responsive to your DMs, reviews, comments, and feedback. Share posts about your employees or your brand, which will help your followers connect with your better. You can also ask your employees to talk about their work-life on their social media handles for better branding.
- Collaborate
Modern-day social media is all about collaborations. Collaborations not only increase your brand visibility but also provides credibility to your brand. Collaborate with influencers, other brands, or anyone with whom your relation will be mutually beneficial. You can also sponsor events or fairs if you have the budget and share social media updates for a more substantial brand presence.
- Be relevant
The social media game is constantly changing. Portals like Facebook, Instagram, and Twitter are coming up with new changes to make their portals more user-friendly, interactive, and engaging. In 2021, social media presence is all about Instagram reels, Instagram ads, Facebook stories, YouTube shorts, and many such. When you generate trendy con, it automatically attracts your ideal audience. It creates a better impression on your social media profile.
Pro tip: Connect your product pages with social media ads. It will lead to more conversions.
- Target your audience
You can categorize your audience into boxes like sociographic, demographic, behavioral, psychographic, and geographic aspects. When you define your audience and design your social media plan accordingly, there is a higher chance of conversion and impact. Many schools of thought also consider gender as a primary aspect of target segmentation. However, you might want to read if brands need to market differently to men and women before taking the call.
- Choose database marketing
Database marketing provides a 360-degree solution to all your social media profiles by helping you keep track of your ideal customer, run profitable marketing campaigns across different social media platforms and generate more ROI. Database marketing solutions for different businesses and industries have been transforming their performance across various online platforms.
- Quality over quantity
Most importantly- do not post for the sake of it. Maintain the quality, and if by doing so you need to compromise on the quantity, it is okay.
- Voice up!
The past year has led us to be compassionate. Use new and relevant hashtags to talk about events and incidents that are trending. It clears your brand’s ethical stance on different issues and brings you into focus in the maze of social media. You can also try ‘moment marketing’ to display your brand’s more fun, witty, and creative side.
In conclusion
Creating the right sound or tone of voice for your brand will let you connect on a deeper note. Please share your thoughts with us, and let’s help each other grow.
