Every company has a digital marketing team. And every team has some professionals having high-end expertise in Search Engine Optimization. Any business that is serious about marketing hires SEO experts in their organization. Do you know? The SEO landscape has a skill shortage. You cannot find experienced professionals with a robust and authentic SEO portfolio without hassles. So, the companies keep looking for skilled SEO employees and retain them in the enterprise with higher salaries, professional growth, and numerous incentives.
Are you looking forward to joining the SEO dimension? Congratulations, it’s an excellent decision! Wait, are you having second thoughts about your career choice? It’s better to spare some moments and walk down the article to become confident in your career. Here is a detailed dive into the probable salaries you’ll get by joining a top-notch company in an SEO designation.
So, let’s not waste any moment and jump right into the article to learn more about SEO salaries and collect answers to ‘how much can I earn with digital marketing?’.
The Average Salary of SEO in Digital Marketing
Since there are many distinct roles within SEO, varying degrees of experience, and varied market prices in nearly every location of the world, knowing the average Search Engine Optimizer Salary across the entire sector may not be particularly useful.
Nonetheless, in 2021, the Search Engine Journal surveyed over 2,300 SEO practitioners and discovered that the most frequent annual income band for all respondents was US$50,000 – $74,000. It’s worth noting that 61 percent of those who responded to the survey were from the United States, 12 percent from India, 3.8 percent from the United Kingdom, 2.4 percent from Canada, and the remaining 20% were from 88 different nations.
Factors Influencing SEO Salary in Digital Marketing
When looking into SEO compensation, there are a few essential things to bear in mind:
The ‘market rate’ for local SEO compensation is influenced by where you are in the world (country and city), and it could be the most determining aspect of what SEO experts make.
2. Agency or Client-Side
There is some indication that SEO compensation on the client-side is higher than those on the agency side. Pay will be determined by company size, industry, and the maturity of the SEO function for client-side practitioners. On the agency side, the firm’s size is less of a deciding factor than the immediate need for SEO services from clients or potential clients
3. Years of Experience
Naturally, the more experience someone has, the more money they may demand. Years of experience + fascinating case studies all add to a higher than average SEO compensation, regardless of job title.
4. Role & Responsibilities
The SEO job is sometimes concealed among other digital generalist responsibilities within agencies, as in the Real Agency Salaries. It is also valid on the brand side, with SEO responsibilities handled by Digital Marketing Specialists or even Marketing Managers in smaller businesses.
SEO Salaries According to Designations
In an organization, you can find many SEO designations. Let’s take up some of these jobs, briefly understand their responsibilities, and analyze their payout details below.
1. SEO Analyst
SEO Analysts, also known as SEO Strategists, are in charge of an SEO project’s research, planning, reporting, and optimization.
While an SEO Analyst may be responsible for some execution responsibilities, they are typically more concerned with the strategy parts of SEO marketing. It entails conducting extensive research and data analysis and identifying and condensing data into actionable tactics to help the project/client achieve its goals. It’s unusual for an SEO Analyst to be the sole member of a team charged with SEO. They’re frequently coupled with an SEO Specialist or SEO Content Writer who takes care of the implementation and content creation.
Many SEO tasks are usually done in parallel in any particular project, so it’s up to the SEO Analyst to keep track of everything and figure out what worked, what didn’t, and what should be tweaked or optimized for future activity.
The typical starting wage for junior SEO analysts is $23,500 per year.
It can include SEO Coordinator and other entry-level positions. Senior SEO Analyst salaries can range from US$68,207 to US$68,207 per year, depending on the company.
2. SEO Specialist
An SEO Specialist may perform all of the tasks of an SEO Analyst plus the execution, such as content creation, continuing link development, and website optimization. Of course, whether this function is ‘turn-key’ or focuses on the execution side depends on how many other SEO professionals are on the team.
Junior SEO Specialists earn an average starting income of $22,000 per year, which may rise to $88,000 with expertise. Senior SEO Specialist salaries can range from $129,700 to $129,700 per year, depending on the company.
3. SEO Manager
SEO Managers, also known as SEO Leads, are in charge of leading an SEO team. They are nearly equivalent to the SEO Specialist function above in agencies or organizations where they are the lone individual responsible for SEO. The addition of “Manager” to the job title, on the other hand, signals a stronger focus on SEO inside the company – and possibly a higher average compensation. Furthermore, the term “manager” implies that this person will be in charge of a group of individuals.
Senior SEO Managers are more experienced and handle larger teams. On the agency side, these senior positions are known as SEO Directors / SEO Group Directors, whereas on the client-side, they are known as Head of SEO / VP of SEO. These privileged positions pay an average of US$93,523 per year but can pay up to US$100,000.
The Bottom Line
SEO is a highly-paid skill across industries worldwide. Besides, its blending nature with all sectors creates big jobs for the professionals. Do you want to become an SEO expert? It’s high time to choose an online education platform like Simplilearn online learning, understand the concepts, gain enough hands-on experience, and become job-ready at the earliest.